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Director of Customer Marketing



Marketing & Communications, Customer Service
San Francisco, CA, USA
Posted on Thursday, June 20, 2024

Airtable is on a mission to put no-code AI in the hands of citizen developers around the world. Our AI capabilities are used by companies ranging from global enterprises like AWS through to small businesses transforming their entire operations on our platform. Today, the company has more than 500,000 customers, including more than 50% of the Global 2000.

As the Director of Customer Marketing, you’ll drive the overall customer marketing strategy, from onboarding and retention to advocacy and expansion. You’ll work closely with both Product and Customer Success organizations to drive adoption and satisfaction across a thriving community of users around the world. This position reports to the Vice President of Product Marketing.

What you'll do

  • Develop all up customer marketing strategy with focus on advocacy, expansion, and satisfaction.
  • Spearhead customer advocacy initiatives aligned to product & solution narratives that amplify our customers' success and foster brand loyalty. You will deliver the requisite case studies, references and community needed to drive our next wave of growth.
  • Create strategic insights from across our customer base to help influence roadmap, growth, and customer satisfaction. Mine market insights to inform strategic marketing decisions and stay ahead of industry trends.
  • Collaborate cross-functionally to ensure alignment between marketing strategies, sales requirements, product vision and overall business objectives. As part of this, you will partner closely with Product on how we drive adoption of new capabilities across our global customer base; and work with the Services and Customer Success teams on driving expansion pipeline and new use cases.
  • Influence and help to shape our customer community events as well as online community.

Who you are

  • At least 5+ years of direct Customer Marketing experience.
  • Demonstrated expert in building world-class customer advocacy programs.
  • Go-to-market & Cross-functional partnership: Demonstrated ability to collaborate with Customer Success and Marketing teams to bring new products to market, drive expansion, and learn from customers.
  • Technical sensibility: You don’t necessarily have a technical background, but you love experimenting with new tools and you have a personal interest in AI.
  • Strong collaborator: track record of working effectively with partners in Product, Marketing, and Sales.
  • Excellent written and verbal communication: Able to crisply articulate a vision for an Airtable that resonates with internal stakeholders like sales and marketing, and inspires customers to implement Airtable solutions.
  • Comfortable with ambiguity: We are in the early days of the AI era, so must be comfortable breaking new ground on process and principles in delivering those solutions.

Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds, experiences, abilities, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any characteristic protected by applicable federal and state laws, regulations and ordinances. Learn more about your EEO rights as an applicant.

VEVRAA-Federal Contractor

If you have a medical condition, disability, or religious belief/practice which inhibits your ability to participate in any part of the application or interview process, please complete our Accommodations Request Form and let us know how we may assist you. Airtable is committed to participating in the interactive process and providing reasonable accommodations to qualified applicants.

Compensation awarded to successful candidates will vary based on their work location, relevant skills, and experience.

Our total compensation package also includes the opportunity to receive benefits, restricted stock units, and may include incentive compensation. To learn more about our comprehensive benefit offerings, please check out Life at Airtable.

For work locations in the San Francisco Bay Area, New York City, and Los Angeles, the base salary range for this role is:
$248,000$351,200 USD

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