Product Marketing Manager B2C
Alan
🐼 Who we are
At Alan we are on an important mission to empower everyone to live a longer, healthier life. Our goal is to extend the quality years of life expectancy for everyone.
We are empowering our members to live a longer and healthier life with a ‘one-stop health partner’ model seamlessly integrating insurance, prevention, affordable care access and well-being services. We are redefining healthcare by being both a health insurer and a provider, creating the most member-centric experience in a vast market. We go above and beyond for our members and companies to overcome the day-to-day health obstacles and our product is built to address the biggest pain points they face. With Alan, you’re never alone.
We partner with 30,000+ companies, with 700K+ members, and cumulate €500M+ and growing ARR.
The team is 600+ people, and we operate in France 🇫🇷, Spain 🇪🇸, Belgium 🇧🇪, and Canada 🇨🇦.
🤘 How we do it ?
People joining Alan are often surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work, such as:
Mission is the Boss: We have a mission-first focus with long-term thinking, where all employees act as owners seeking the company's success above all else.
Member & Customer-led: We are obsessively focused on solving customer problems and creating delightful experiences while building trust.
Excellence like Athletes: We maintain high standards and talent density, using the Keeper Test to ensure exceptional performance.
Enlightened Despots: We combine distributed ownership with accountability, empowering decision-makers while maintaining responsibility.
Radically Transparent: We make information accessible and written-first, promoting async communication while protecting sensitive data.
Kind, Methodic Optimists: We collaborate genuinely without ego, support teammates, and maintain positive intent while assuming the best.
Empathetic Challengers: We give direct feedback with empathy, praise strengths, and focus on growth through candid communication.
Bold & Creative Contrarians: We think differently to achieve greatness, challenge expertise with first principles, and embrace calculated risks.
Disciplined Executors: We focus on making good decisions quickly, maintain accountability, and break down problems into manageable pieces.
Fight for Simplicity: We eliminate unnecessary processes, stay concise and articulate, and maintain smart frugality while solving problems pragmatically.
⭐ The Product Marketing Manager B2C job
As we expand the Alan Shop, we're looking for a seasoned Marketing professional to drive the growth of our eyewear and wellbeing marketplace.
The product
Alan Shop is reimagining the health shopping experience by offering a curated selection of high-quality health and wellbeing products to our members.
Alan Shop offers to our members:
Optics (glasses, our signature eyewear collection featuring 110+ designer frames, and contact lenses)
Wellbeing products
⭐️ What you will be responsible for ⭐️
Craft and execute our communication strategy across B2B2C and B2C channels
Lead our seasonal eyewear collections (4/year), owning the editorial direction and product storytelling
Build compelling sales enablement assets that showcase our unique positioning
Drive personalized marketing campaigns, including gamified experiences
Optimize conversion through data-driven A/B testing and campaign analytics
Expand our catalog in optics and wellbeing verticals
⭐ Is it you we’re looking for?
You may be a great fit for this role if you have:
Proven track record in product marketing and content strategy
Experience in B2C marketing
Strong written and verbal communication skills in English & French
Product sense
At ease to work in a 0 to 1 project
Creative storyteller, balanced with strong analytical capabilities
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Results-oriented with focus on measuring impact on conversion/revenues
🙌 Perks & Benefits
At Alan, we believe that being in good health is a basic need, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers.
Therefore, we offer:
Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest.
All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.
Flexible vacation policy and flexible working hours. Organize your time as you wish.
Transport. Country-specific commuter benefits.
Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.
Important note: we hire people not roles.
After reading this job description, if you feel like you don’t have all the necessary prerequisites but that it matches where you are now or what you'd like to grow into in your next position, we encourage you to apply!
Not everybody will enter our recruitment process, but all, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.
🔖 Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.