Senior Product Marketing Manager - Anaplan Intelligence (AI)
Anaplan
At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.
What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.
Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in-class platform.
Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebrating our wins – big and small.
Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let’s build what’s next - together!
We are now looking for a Senior Product Marketing Manager – Anaplan Intelligence (AI) to help shape, position, and evangelize Anaplan’s rapidly evolving AI capabilities. In this role, you will help define and execute the go-to-market strategy for Anaplan Intelligence, supporting our mission to lead the market in applying predictive, generative, and agentic AI to Enterprise Business Planning processes. This is a hybrid role based 2 days a week out of our London or York office, who will report in the Director of Product Marketing – Platform, who is based in the U.K.
Your Impact
- Own and drive product marketing strategy for Anaplan Intelligence, helping shape and refine our AI narrative, messaging, and market positioning in a differentiated way.
- Develop clear, compelling positioning that explains how our predictive, generative, and agentic AI capabilities deliver transformational value in Enterprise Business Planning - improving productivity, agility, and decision excellence for large enterprise customers.
- Partner with product management and strategy teams to contribute to product strategy, roadmap, and the creation of compelling visual use cases that demonstrate the real-world benefits of Anaplan Intelligence and AI — bringing market, customer, and competitive insights that shape innovation priorities.
- Evangelize Anaplan Intelligence externally, representing Anaplan at industry conferences, webinars, and customer forums – working with our solutions marketing team, to confidently communicate how AI transforms enterprise planning across finance, supply chain, sales, and workforce.
- Work closely with our AR team and industry analysts (e.g. Gartner, Forrester, IDC) and media to ensure Anaplan’s AI capabilities are understood, accurately represented, and well-positioned in solution assessments and market reports.
- Create messaging frameworks, GTM materials, enablement content, and conceptual/demo videos that showcase how Anaplan Intelligence drives enterprise productivity - helping GTM teams position us against competitors.
- Partner with campaigns, demand generation, and content teams to ensure AI-related content fuels pipeline growth and supports leadership positioning.
- Track AI industry trends, analyst assessments, and competitive moves - and turn these insights into clear, actionable recommendations for GTM and product teams.
Your Qualifications
- 4+ years of enterprise B2B SaaS product marketing experience, with significant recent focus on artificial intelligence capabilities or products sold to large enterprise customers, ideally to Senior IT, CIOs, and technical decision-makers.
- Strong experience positioning and marketing predictive, generative, and agentic AI capabilities, with the ability to translate complex AI concepts into clear, differentiated messaging and customer-centric value propositions.
- Experience in Enterprise Performance Management (EPM), Integrated Business Planning (IBP), or Business Intelligence (BI), or demonstrated ability to learn complex platforms quickly.
- Proven track record contributing to AI product strategy and roadmap discussions, using customer, market, and competitive insights to influence innovation priorities.
- Comfortable and credible evangelizing AI solutions externally - presenting at conferences, webinars, analyst briefings, and customer forums.
- Experience working with industry analysts (e.g. Gartner, Forrester, IDC) and AR/PR teams to shape solution assessments, category positioning, and market perception.
- Demonstrated ability to create messaging frameworks, GTM materials, and enablement content that successfully support competitive positioning and sales execution.
- Skilled in cross-functional collaboration — partnering with product, sales, campaigns, demand generation, and content teams in a fast-scaling, global SaaS environment.
- Excellent written and verbal communication skills for engaging both technical and business audiences.
Preferred Skills
- Bachelor’s degree from an accredited university; advanced qualifications or certifications in product marketing, AI/ML, or enterprise SaaS are a plus.
- Familiarity with planning platforms like Anaplan or similar technologies.
- Understanding of Enterprise Business Planning, including how artificial intelligence is transforming decision-making across finance, supply chain, sales, and workforce/HR planning.
- Experience shaping or contributing to AI category leadership narratives in collaboration with industry analysts, AR/PR teams, and external thought leadership channels.
- Proven success creating and executing sales enablement and competitive positioning strategies for AI or analytics solutions.
- Familiarity with key competitors in enterprise business planning, and how Anaplan can differentiate its AI capabilities in the market.
- Ability to write, speak, and present about AI’s role in enterprise productivity, decision excellence, and planning transformation in a way that resonates with both technical and business audiences.
- Passion for AI innovation and for helping shape how artificial intelligence drives the future of enterprise business planning.
Our Commitment to Diversity, Equity, Inclusion and Belonging (DEIB)
We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with our partners and customers, and drives business success. Build your career in a place where diversity, equity, inclusion and belonging aren’t just words on paper – this is what drives our innovation, it’s how we connect, and it contributes to what makes us a market leader. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.
Fraud Recruitment Disclaimer
It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.
Anaplan does not:
- Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
- Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible and then followed up via written communication.
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