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Senior Product Marketing Manager - Alternative Investments

Arta Finance

Arta Finance

Marketing & Communications, Product
San Francisco, CA, USA
Posted on Thursday, February 1, 2024

The role

Arta is on an audacious and incredibly rewarding mission: to pave the way for people everywhere to lead more successful financial lives. We value trust, teamwork, and adaptability.

Marketing at Arta builds the connections between users, partners, and our technology. We’re looking for marketers who are passionate about financial access, and driving mindset shifts at scale. As an early-stage marketer you’ll lead decision-making on all aspects of the user journey. From building the conditions for right product-market fit, competitive positioning, and external communications, to distribution, growth strategy, and product feature prioritization - the playing field is wide open for a talented marketer to shape the product and its place in the world while cultivating a growing user base.

We are looking for a product marketing manager who will lead and execute our go-to-market strategy for all alternative investment products, including Private Equity, Private Credit, Venture Capital, and Real Estate. Reporting into the Head of Marketing and working closely with the Product and Engineering teams, you'll be responsible for shaping the development, launch, and growth of a portfolio of products aimed at getting more people access to these asset classes for a new generation of wealth management clients.

What You Will Do

  • You will define the marketing and launch strategy for alternative investments at Arta – set goals, define the product positioning, articulate value propositions for audience segments, establish narrative, drive pricing, and lead go-to-market

  • You will champion what the user wants and where the market is going, by developing actionable insights that direct the product strategy and roadmap

  • You will be concepting and delivering creative, content, and campaigns that grow thought-leadership, educates the end user, and drives engagement throughout the overall funnel

  • You will drive adoption and growth for your business line – concepting and optimizing all stages of the funnel with touch points both in and out of the product

  • Prospect, scope, and execute partnerships with other networks and communities that can extend Arta’s product penetration

  • Work in tandem with Membership Success, Operations, Product Management, and Legal/Compliance teams to drive campaigns and programs.

  • Measure and share results of campaigns, acting on internal and external feedback to strengthen and evolve each initiative

Who you are

  • You have 6+ years experience in brand or product management or marketing, with at least 3+ years of relevant marketing experience in fund management, alternative investments, or financial services

  • You have a demonstrated track record in driving B2C and/or B2B positioning, messaging, and launch plans that are user-centric and derived from user and industry insights

  • You have a proven track record in driving product launches and leading campaigns across a variety of online and offline channels

  • You have a growth mindset and actively stay in touch with trends that impact your profession and industry, embracing emerging technologies like AI, and opportunities to evolve your role

  • You pride yourself on developing strong, productive relationships across the team and inspiring others to action

  • You have an entrepreneurial approach to problem solving, with comfort in identifying and forming opportunities in a dynamic industry and working environment

  • You have excellent creative judgment accompanied by articulate written and verbal communication with a native fluency in English

  • You have a Bachelors or Masters degree or equivalent practical experience

  • You are based in the US, and have work authorization to work in the US

What We Offer

  • We have a robust health insurance offering for you and your family

  • High deductible health plan available with health savings account contribution

  • Complimentary One Medical membership for individuals and dependents

  • 20 weeks of parental leave

  • 15 days paid time off annually and end of year shutdown

  • Up to $75 per month reimbursement for internet

  • $100 per month for wellness stipend

Arta's Compensation Philosophy

We determine your level based on factors including your interview performance, job-related skills, experience, and relevant education or training. Our offers are based on salary bands that are updated periodically using market benchmarks and consider geographic location as well (for example, higher cost regions like San Francisco or New York). If you are presented with an offer, we will review the base salary, benefits, number of options, notional option value and strike price. We would like to know if you accept our offer within 7 days.

Please keep in mind that the equity portion of your offer is not included in these numbers and represents a significant part of your total compensation.

IC I: $110,000-$180,000
IC II: $160,000-$230,000
IC III: $180,000-$300,000