Marketing Manager, Prostate
Artera
Marketing & Communications
United States · Remote
Posted on Sep 3, 2025
About Us: Artera is an AI startup that develops medical artificial intelligence tests to personalize therapy for cancer patients. Artera is on a mission to personalize medical decisions for patients and physicians on a global scale.
Artera is seeking a dynamic and strategic-minded individual to fill the role of marketing manager for our Urologic Oncology solutions. In this position you will play a pivotal role in driving the commercial success of our organization with responsibility for developing and executing multi-channel marketing campaigns to drive engagement, education, and adoption of our products within the urologic oncology space, with a critical focus on sales conversion. This role works closely with Product, Medical, Sales, Customer Success, and Commercial Operations teams to understand market dynamics, develop a voice of customer, manage product launches, and ensure consistent messaging that will support field efforts, customer experience, market development, and content execution.
Essential Responsibilities:
- Develop and implement marketing strategies focused on personalized medicine testing in prostate cancer with future expansion into other genitourinary cancers through planning, messaging development, and stakeholder engagement.
- Lead the creation of promotional campaigns and sales enablement tools that are tailored to oncologists, urologists, commercial payors and other healthcare professionals.
- Oversee execution of campaigns across digital, print, and in-person channels. Monitor campaign effectiveness, report on key performance indicators, and recommend refinements.
- Translate product features into benefits that resonate across customer segments, and define core product positioning and messaging pillars for consistent use across all channels.
- Develop digital marketing tactics including email campaigns, CRM strategies, and website content to drive engagement.
- Collaborate closely with the sales team to align marketing programs with field priorities, track KPIs and optimize campaign effectiveness.
- Identify and implement lead generation opportunities for increasing adoption through targeted market development efforts.
- Drive customer-centric marketing by analyzing the buying journey, identifying levers for adoption and utilization, and delivering actionable market insights to support growth strategies.
- Lead planning and execution for major medical meetings (e.g., AUA, ASCO GU, SUO), including pre-event messaging, booth strategy, thought leader engagements, and coordinated post-event follow-up.
- Collaborate with internal teams (medical, sales, market access, product) to ensure high-quality, relevant content that enhances awareness and supports customer education. Partner with Commercial Operations on campaign measurement and performance tracking.
- Partner with medical, regulatory and legal to ensure scientific accuracy and compliance of all promotional and non-promotional materials.
Education and Experience Requirements:
- Bachelor’s degree in Marketing or related field; MBA or advanced degree preferred.
- 3-7 years of experience in marketing medtech, diagnostics, or pharmaceutical products to health systems and healthcare providers, preferably in the urology or oncology space.
- Demonstrable experience building creative and impactful marketing campaigns that drive brand awareness, lead generation, and/or sales conversion.
- Experience leading cross-functional initiatives, with demonstrable ability to achieve results, hold vendors accountable, and manage shifting priorities.
- Cultural Fit
- Tight alignment with Artera’s values of Patient Success, Impact, Perseverance, Team Synergy, and Efficiency.
- Capable of operating in a lean and cost-efficient way.
- Results-oriented mindset, with a passion for driving fast and sustainable growth and delivering value to customers.
- Experience driving commercial success at fast-growth startups, with competing priorities, in a rapidly evolving, competitive market landscape.
- Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable plans.
- Excellent communication and interpersonal skills, with the ability to build rapport with clients and internal stakeholders.
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Equal Employee Opportunity: At Artera, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients and physicians. As an equal opportunity employer, we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.