Competitive Intelligence Analyst
Attentive
IT
United States
USD 120k-130k / year + Equity
Posted on Jul 16, 2025
Attentive® is the AI-powered mobile marketing platform transforming the way brands personalize consumer engagement. Attentive enables marketers to craft tailored journeys for every subscriber, driving higher recurring revenue and maximizing campaign performance. Activating real-time data from multiple channels and advanced AI, the platform personalizes content, tone, and timing to deliver 1:1 messages that truly resonate.
With a top-rated customer success team recognized on G2, Attentive partners with marketers to provide strategic guidance and optimize SMS and email campaigns. Trusted by leading global brands like Neiman Marcus, Samsung, Wayfair, and Dyson, Attentive ensures enterprise-grade compliance and deliverability, supporting trillions of interactions across more than 70 industries. To learn more or request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.
Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!
About the Role
We’re looking for a Competitive Intelligence Analyst to join our Product Marketing team and help Attentive stay one step ahead in the dynamic marketing technology landscape. This role will focus on analyzing our competitive environment, including product capabilities, pricing, messaging, and go-to-market strategy, to deliver insights that shape how we position our platform and win in the market.
You’ll work cross-functionally with Product Marketing, Solutions Marketing Sales, Strategy, and Product teams to surface actionable intelligence and create materials that help Attentive differentiate effectively across channels and customer conversations.
This is an ideal role for someone early in their product marketing or analyst career who’s naturally curious, analytically driven, and excited to contribute to a high-impact team at the center of go-to-market execution.
What You’ll Accomplish
- Track and analyze the competitive landscape across martech, with a focus on SMS, email, and cross-channel engagement platforms
- Maintain and evolve internal battlecards in Klue, product comparison matrices, and win/loss summaries to support Sales and Customer Success teams
- Conduct deep dives into competitor feature sets, product launches, and pricing to inform positioning and product strategy
- Partner with Product Marketing to identify and articulate Attentive’s differentiators across marketing and sales assets
- Synthesize intelligence from a variety of sources (including customer calls, earnings reports, analyst briefings, and the field) to build a clear picture of trends and threats
- Deliver regular competitive briefs and real-time insights for cross-functional stakeholders
- Contribute to product launch planning and strategic messaging by contextualizing new capabilities in the competitive environment
- Support win/loss interview program
Your Expertise
- 2–4 years of experience in product marketing, competitive intelligence, strategy, or a related B2B SaaS role
- Strong analytical skills and the ability to distill large volumes of information into clear, actionable insights
- Excellent written and verbal communication skills; comfortable building polished internal deliverables
- Proven ability to work cross-functionally with GTM, Product, and leadership stakeholders
- Highly organized, detail-oriented, and self-motivated
- Experience in the martech space, especially SMS and email marketing platforms, is a strong plus
- Familiarity with CI tools like Klue
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full-time position is $120,000 - $130,000 annually + equity + benefits
- Equity is a substantial part of the total compensation package
- Our salary ranges are determined by role, level and location
Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.