BeReal.

bereal.com

BeReal is a social media platform that encourages authenticity by allowing users to share spontaneous photos of their daily lives. The app sends out daily notifications prompting users to capture and share a moment within two minutes, fostering genuine connections among friends. With a strong focus on real-life interactions, BeReal has gained significant traction, particularly among Gen Z, with 40 million active users across Europe, the US, and Japan. The platform differentiates itself from traditional social media by promoting unfiltered and candid moments, positioning itself as an 'anti-Instagram' alternative.