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Marketing Communications Analyst

Braintrust

Braintrust

Marketing & Communications, IT
Boston Metropolitan Area, USA
Posted on Sep 23, 2024
About Us

Braintrust is a user-owned talent network that connects top-tier professionals with the world's leading enterprises. We prioritize transparency, eliminating middlemen and high markups, ensuring job-seekers are matched swiftly to innovative roles while clients benefit from unparalleled efficiency and quality.

About The Hiring Process

The hiring process for this role involves completing your Braintrust profile, applying directly to the role on Braintrust, and undergoing a one-time screening to ensure you meet our vetted talent specifications. After this, the hiring team will contact you directly if they believe you are a suitable match.

Our process isn't for everyone, that's intentional. If you believe that you are a top candidate for this job, please join our network to give yourself the opportunity to work with top companies.

JOB TYPE: Freelance, Contract Position (no agencies/C2C - see notes below)

LOCATION: Work from anywhere - Anytime | No timezone overlap required

HOURLY RANGE Our client is looking to pay $98.00 – $120.00/hr

ESTIMATED DURATION: 40/week - long term

EXPERIENCE: 3-4 years

BRAINTRUST JOB ID: 11872

The Opportunity

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience in marketing analytics or a similar role.
  • Familiarity with data analysis tools and techniques.
  • Strong understanding of various communication methods and their impact on different audiences.
  • Excellent organizational and project management skills.
  • Effective communication and collaboration skills.

What You'll Be Working On

Job Summary

The Marketing Communications Analyst will play a crucial role in optimizing the delivery of communications to students by analyzing various elements such as timing, recommended sender, method of dissemination, content, and the metrics used to measure effectiveness. The successful candidate will work closely with cross-functional teams to enhance communication strategies and ensure that information reaches our student community in the most impactful way.

Responsibilities

  • Evaluate the optimal timing for communication delivery to ensure maximum engagement.
  • Conduct A/B testing to determine the most effective time slots for different types of messages.
  • Collaborate with other departments to align communication timing with key academic and administrative events.
  • Analyze the impact of different senders (e.g., administrators, teachers, staff) on student engagement.
  • Develop recommendations for the most appropriate sender based on the nature and urgency of the communication.
  • Collaborate with relevant stakeholders to establish sender guidelines.
  • Assess the effectiveness of communication channels such as phone, text, email, and letters.
  • Provide insights on the types of content that resonate best with students.
  • Collaborate with the content creation team to optimize messaging for different communication methods.
  • Establish key performance indicators (KPIs) for measuring the success of communication campaigns.
  • Utilize analytics tools to track and analyze the performance of different communication methods.
  • Generate regular reports to assess the impact of communications on student engagement and satisfaction.

Apply Now!

Notes

Our employers all have varying legal and geographic requirements for their roles, they trust Braintrust to find them the talent that meet their unique specifications. For that reason, this role is not available to C2C candidates working with an agency. If you are a professional contractor who has created an LLC/corp around their consulting practice, this is well aligned with Braintrust and we’d welcome your application.

Braintrust values the multitude of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.