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About The Hiring Process

The hiring process for this role involves completing your Braintrust profile, applying directly to the role on Braintrust, and undergoing a one-time screening to ensure you meet our vetted talent specifications. After this, the hiring team will contact you directly if they believe you are a suitable match.

Our process isn't for everyone, that's intentional. If you believe that you are a top candidate for this job, please join our network to give yourself the opportunity to work with top companies.

JOB TYPE: Freelance, Contract Position (no agencies/C2C - see notes below)

LOCATION: Work from anywhere - EST/EDT | full day overlap

HOURLY RANGE Our client is looking to pay $60.00 – $69.00/hr

ESTIMATED DURATION: 40/week - long term

EXPERIENCE: 3-4 years

BRAINTRUST JOB ID: 11729

The Opportunity

• 5+ years of marketing, brand, product marketing, and/or consulting experience, preferably at an e-commerce company or two-sided marketplace.
• Strong understanding of and experience leading B2B marketing
• Experience using data to inform strategies and tell a strong narrative
• Experience collaborating with and influencing cross-functional teams while maintaining great relationships
• Creative with a passion for solving complex problems
• Experience distilling complex concepts into customer-facing messages
• Track record of driving strong growth and results through marketing strategies and campaigns
• Thrive in an independent, high energy environment where tasks, priorities, and projects change rapidly.
• Passionate about Etsy’s mission and are brimming with ideas on how we could do it better.
• Love market research! You know your market, customers, and competition better than anyone, and you’re strong at integrating this information into your growth strategies.
  
  

Details/Notes

• Leave request or general support? General support
• Open to remote/flex/on-site? Open to remote but would like to start with Brooklyn based
• Any specific time zone requirements/working hours? ET primarily
• Specific tool requirements & programs/software used? NA
• Required certifications? NA
• Is there a possibility for an extension and/or permanent role in the future? Yes, definitely open to extension or permanent role
• Interview process
  
  

What You'll Be Working On

The Product Marketing team at Etsy drives high value actions that enable customer growth and loyalty by developing the story and go-to-market strategy for what we’re building. We partner cross functionally to bring buyer and seller products and features to market and drive engagement with features post launch.

• Join a team that is passionate about connecting buyers and sellers and ensuring that they love to buy and sell on Etsy.
• Product Marketing partners closely and constantly with cross-functional partners in product management, research, analytics, brand, and within marketing.
• You’ll be working closely with partners to define strategies, determine market fit and positioning for products and features, and bring products and features to market in a way that clearly communicates them and builds excitement about Etsy.
• You’ll lead competitive analysis to assess market fit and build strategies & positioning from data and insights.
  
  

About The Role

As a Product Marketing Manager, you’ll lead go-to-market strategies that support experience improvements for buyers and sellers. You’ll be responsible for ensuring that we provide excellent customer experiences for both sides of the Etsy marketplace and working with a team to innovate and contribute meaningfully to our long term company strategy.

We’re looking for someone who is an excellent collaborator and communicator, is passionate about customer experience, and who has experience with B2B marketing.

This is a full-time position reporting to the Group Product Marketing Manager. In addition to salary, you will also be eligible for competitive benefits that support you and your family as part of your total rewards package at Etsy. For this role, we are considering candidates based in the United States who are office-based in Brooklyn. Etsy offers different work modes to meet the variety of needs and preferences of our team. Learn more about our flexible work options and vaccination policy here.

What does the day-to-day look like?

• Serve as a key collaborator between the Product and Marketing organizations.
• Define the target audience, craft clear positioning statements and clearly articulate and communicate Etsy’s unique seller services strategy and value proposition for buyers and sellers.
• Develop and align on-site and off-site marketing plans to communicate new features and experiences in collaboration with channel owners and the broader marketing team.
• Set clear, measurable goals and track progress against them - making continuous recommendations for how we can improve.
• Sharing your work with peers and leadership for feedback and iteration
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local laws.
  
  

Apply Now!

Notes

Our employers all have varying legal and geographic requirements for their roles, they trust Braintrust to find them the talent that meet their unique specifications. For that reason, this role is not available to C2C candidates working with an agency. If you are a professional contractor who has created an LLC/corp around their consulting practice, this is well aligned with Braintrust and we’d welcome your application.

Braintrust values the multitude of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.