Social Media Analyst
Braintrust
Marketing & Communications, IT
United States
Posted on Oct 24, 2024
Job Description
This team functions to promote the Amway opportunity, products and brands through social media activities targeted at the United States, Canada and Dominican Republic.
This is a creative, energized team, working with a customer-centric strategy to help create positive first impressions of our health and wellbeing products.
How you would contribute to the role:
In this role you will be focused on social media, helping to analyze and determine what content we create to deploy on our brand channels. Working with a strong agency partner, you will be focused on planning and developing content to engage customers and build community around our health and beauty brands.
You will also coordinate the social media approach for new product launches and brand building, content creation and content management. Your knowledge of social media and social analytics will help us deliver content that creates conversation and interest in our products and brands.
What your responsibilities would include but not limited to:
This team functions to promote the Amway opportunity, products and brands through social media activities targeted at the United States, Canada and Dominican Republic.
This is a creative, energized team, working with a customer-centric strategy to help create positive first impressions of our health and wellbeing products.
How you would contribute to the role:
In this role you will be focused on social media, helping to analyze and determine what content we create to deploy on our brand channels. Working with a strong agency partner, you will be focused on planning and developing content to engage customers and build community around our health and beauty brands.
You will also coordinate the social media approach for new product launches and brand building, content creation and content management. Your knowledge of social media and social analytics will help us deliver content that creates conversation and interest in our products and brands.
What your responsibilities would include but not limited to:
- Support the social media creation for Amway North America social channels
- Work closely with the Social Media team and agency partners on developing editorial calendars, product launch campaigns, content creator programs, campaign analytics and reporting
- Review and analyze social media data to inform content decision making and channel performance
- Partner with Brand Marketing and other cross functional teams on go-to-market strategies and activations for upcoming product launches
- Assist in daily social executions including editorial calendar review, content creator reviews, PO creation, product ordering
- Corporate or agency social media experience managing brand or corporate social pages
- Demonstrated experience in interpreting and applying social analytics
- Understanding of Instagram and social media trends
- Creative talent to provide new and fresh content and ideas
- Bachelor’s degree in Marketing, Communications, Digital or a related field