The Employer Branding (EB) team Help potential candidates understand who we are as an employer - either ByteDance or any of its brands; Partner with our internal stakeholders to move candidates through the talent funnel, from awareness to interest, and application through hire; And, to maintain a pulse on candidate satisfaction and champion employee experiences. Responsibilities - Define and lead the strategic direction for maintaining, defending, and enhancing the company’s employer brand reputation by leveraging insights, issues management, proactive social media strategies, and risk mitigation framework; - Monitor and analyze insights from external channels (e.g., social listening tools, employer brand audits, reputation platforms like Glassdoor and Blind) and internal feedback channels to identify emerging trends, risks, and opportunities from an employer branding perspective. Develop and present actionable recommendations to cross-functional stakeholders to strengthen employer brand perception, employee advocacy, and candidate trust; - Lead a strategic, proactive, and solutions-oriented approach to issues management, including early flagging, root cause analysis, reputation impact assessment, and coordinated response strategies; - Drive social amplification strategies that proactively reinforce positive narratives, correct misinformation, and promote authentic employee stories aligned with the company's talent philosophy; - Establish clear metrics and reporting frameworks to measure brand reputation health, issue response effectiveness, and the impact of proactive reputation management initiatives; - Build strong cross-functional partnerships with Legal, Risk, Public Relations, Talent Acquisition, and People teams to ensure coordinated reputation management efforts across all touchpoints.

Qualifications

Minimum Qualifications - 5+ years of experience in employer branding, recruitment marketing, marketing, communications, branding, or a related field; - Ability to think and act strategically, to connect reputation risks and opportunities to larger business and talent strategies, and develop proactive, long-term plans; - Experienced in handling sensitive employer brand issues, with the ability to assess reputation risks quickly and recommend effective mitigation and communication strategies under pressure; - Skilled at using data and insights (social listening, brand health metrics, internal feedback) to guide decision-making, spot emerging trends, and measure impact; - Excellent written and verbal communication skills in English and multilingual skills are a plus, to support effective collaboration with global teams; - Natural collaborator and strong communicator who can build strong relationships with colleagues across our global team. Preferred Qualifications -Comfortable working in fast-paced, dynamic environments with shifting priorities, demonstrating sound judgment, discretion, and resilience; - Highly self-motivated, resourceful, adaptable to change, and driven by curiosity and impact; - A genuine interest in how culture, employee experience, and talent branding intersect to build a company’s long-term reputation; - Exposure to employee experience, talent acquisition, or internal communications strategies; - Comfortable working across multiple time zones and cultures in a matrixed global environment.

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $156000 - $312000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Reasonable Accommodation

ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Share to

Apply now

See more open positions at ByteDance

Privacy policy Cookie policy