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Media Strategy & Partnerships Expert - Japan Game Publishing

ByteDance

ByteDance

Marketing & Communications, Sales & Business Development
Tokyo, Japan
Posted on Jun 10, 2025
Media Strategy & Partnerships Expert – Japan Game Publishing
Tokyo Regular Marketing Job ID: A72977
Responsibilities
Join ByteDance’s Japan Publishing Team within our Gaming Division. We are responsible for the marketing and publishing of all ByteDance game titles in the Japanese market. Responsibilities: 1. Media Strategy & Execution: - Develop and execute comprehensive media strategies for ByteDance games in Japan. - Lead media negotiations, content collaborations, and paid media procurement across all ByteDance titles. 2. Media Relations & Partnership Management: - Maintain direct communication pipelines with Japan’s core gaming and entertainment media. - Leverage a strong local network to secure earned media, paid placements, and in-depth partnerships. - Deliver high-performing media content and be accountable for overall media output effectiveness. 3. Market Intelligence & Reporting: - Stay up to date with industry trends, news, and developments in the Japanese gaming and media landscape. - Regularly compile and synthesize insights into actionable reports for internal teams, offering a clear understanding of the Japanese market. 4. Cross-functional Support: - Adapt to shifting team priorities and collaborate across functions to support other marketing and publishing efforts as needed.
Qualifications
Minimum Qualifications: 1. At least 3+ years of relevant experience in media-related roles within the Japanese gaming industry, advertising agencies, or media companies. 2. JLPT N1 or higher, with fluent business-level Japanese communication skills. 3. Highly responsible and resilient under pressure. 4. Passionate about games and marketing. Preferred Qualifications: 1. Strong media network and relationships with top-tier Japanese outlets. 2. Willing to work flexible hours, travel across regions or countries. 3. Rich experience in mobile gaming.
Job Information
About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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