Product Marketing Graduate (BytePlus) - 2026 (BS/MS)
Hong Kong (China) Regular Marketing Bachelor/Master Graduates- 2026 Start Job ID: A127749
Responsibilities
About the Team As part of BytePlus, you'll help enterprise customers build what's next for their business. Leveraging Bytedance's cutting-edge technologies, we are devoted to developing innovative products and solutions to shape the future. We help our clients to focus on what truly matters. Centering on innovation and excellence, we create gamechanging solutions that help businesses to unleash their potential. You can help us to achieve our mission. We are looking for talented individuals to join our team in 2026. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth. Launch your career where inspiration is infinite at ByteDance. Successful candidates must be able to commit to an onboarding date by end of year 2026. Please state your availability and graduation date clearly in your resume. Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to ByteDance and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early. We are looking for a Product Marketing Manager to lead our product marketing strategies. You’ll be responsible for shaping the way in which we promote and develop our products, helping us to strengthen our brand and enable sales. The roles requires a strategic and quantitative thinker, able to process technological concepts and explain them in an approachable manner. You should be familiar with various product marketing techniques, able to collaborate with multiple internal stakeholders to help build the product narrative and convey the core value of our offerings. Responsibilities Go-to-Market Strategy - Drive GTM strategies for new product launches and feature releases across AI and Cloud. - Collaborate with Product, Sales, Solution Architects, and Regional Marketing teams to deliver launch plans and growth campaigns. Positioning & Messaging - Craft compelling messaging frameworks and value propositions for key audiences (developers, product leaders, innovation teams, enterprises). - Tailor narratives for different verticals and markets (APAC, EMEA, etc.) Create Marketing Content Help write and develop materials like brochures, blog posts, presentations, and social media content to showcase our AI and cloud solutions. - Customer & Market Insights - Conduct competitive analysis and market research to inform positioning and product strategy. - Act as the voice of the customer — gather feedback from users and prospects to refine messaging. Thought Leadership & Content Creation - Work with PR and Content teams to drive awareness through whitepapers, blogs, webinars, and events. - Represent BytePlus in industry events, product demos, and webinars. Measurement & Impact - Define and track success metrics across launches, campaigns, and product adoption. - Optimize based on performance and feedback loops.
Qualifications
Minimum Qualifications: - Final year or recent graduate with a Bachelor Degree in Marketing, Business, Communications, Computer Science, or a related field - Team player with a growth mindset - Strong writing and communication skills Preferred Qualifications - Interest in AI, cloud technology, and digital innovation, especially LLM or GenAI products - Willingness to learn quickly and take initiative - Prior internship experience in marketing, tech, or startups is a plus - Familiarity with cloud service providers By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://jobs.bytedance.com/en/legal/privacy If you have any questions, please reach out to us at apac-earlycareers@bytedance.com
Job Information
About UsFounded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join ByteDance Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
