Head of Marketing, Lark APAC
ByteDance
Responsibilities
About the Lark APAC Marketing Team: At Lark, our APAC (ex-China, ex-Japan) Marketing Team is a powerhouse of creativity, strategy, and innovation. This talented group is dedicated to elevating Lark’s brand, crafting compelling campaigns, and driving meaningful engagement across the region. From executing high-impact digital marketing initiatives to hosting standout events, we work closely with sales, partnerships, and growth teams to generate demand and bring Lark’s unique value to life. If you love collaborating with passionate marketers, thrive in a fast-paced environment, and want to make a real impact in the SaaS B2B space, we’d love to have you on board! About the Role: We’re looking for a Regional Marketing Lead – APAC to shape and execute our growth strategy in key markets. This is a strategic & high-impact role, focused on key account marketing (ABM) and building Lark’s brand equity with senior decision makers across tech and frontline-intensive businesses (e.g. retail, & large-scale F&B). You’ll lead a small but powerful team of 4–5 marketers, partner closely with Sales and Solutions Engineering, and drive integrated marketing programs that penetrate named accounts, accelerate deals, and position Lark as a trusted advisor in digital transformation. This role sits on the APAC senior leadership team and is perfect for a dynamic leader who thrives in scale-up environments — someone equally comfortable with big-picture strategy and rolling up their sleeves to deliver results. If you love fast-paced environments and are excited about scaling a business in the "20 to 100" phase, we’d love to hear from you! Responsibilities: - Lead & Inspire: Manage, mentor, and grow a high-performing regional team of marketers; set clear OKRs and drive accountability for pipeline and brand impact. - Drive Account-Based Growth: Design and I execute ABM programs for priority accounts; align with Sales to ensure measurable contribution to pipeline and revenue. - Build Brand & Thought Leadership: Deliver executive-level events, roundtables, and content that elevate Lark’s credibility in target industries. Partner with PR/Comms to amplify our voice across the region. - Optimize with Data: Define and track marketing metrics, continuously test and refine programs, and deliver data-driven insights to senior leadership. - Scale What Works: Build repeatable playbooks and expand into new industries and markets as we grow.
Qualifications
Minimum Qualifications: - Proven Marketing Leader: 8–12 years in B2B SaaS marketing, including 3+ years in enterprise/ABM or key account marketing. - Strategic & Hands-On: Comfortable shaping strategy while diving deep into execution and metrics. - APAC Market Expertise: Strong understanding of regional customer behavior, industry trends, and go-to-market channels. - Cultural Adaptability: Ability to navigate diverse perspectives and align stakeholders across different business and cultural contexts. - Results-Driven: Clear track record of marketing contribution to pipeline and revenue growth. - Great Storyteller: Exceptional communicator who can craft compelling narratives for executives, customers, and teams.
Job Information
About Lark
Lark is the next-generation collaborative tools that boost organizations' efficiency, creativity, and engagement by integrating Messenger, Docs, Calendar, Video calls, Emails, and more into one easy-to-use app.
Why Join ByteDance
Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.