Marketing Specialist Graduate (BytePlus) - 2026 Start (BS/MS)
ByteDance
Responsibilities
About the Team As part of BytePlus, you'll help enterprise customers build what's next for their business. Leveraging Bytedance's cutting-edge technologies, we are devoted to developing innovative products and solutions to shape the future. We help our clients to focus on what truly matters. Centering on innovation and excellence, we create gamechanging solutions that help businesses to unleash their potential. You can help us to achieve our mission. We are looking for talented individuals to join our team in 2026. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth. Launch your career where inspiration is infinite at ByteDance. Successful candidates must be able to commit to an onboarding date by end of year 2026. Please state your availability and graduation date clearly in your resume. Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to ByteDance and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early. We are seeking a results-driven Marketing Specialist with a strong focus on offline activations, events, and account-based marketing (ABM). In this role, you will help design and execute marketing programs that build meaningful connections with key accounts and partners through high-impact events, experiential marketing, and tailored engagement initiatives. You’ll work closely with cross-functional teams in sales, partnerships, and product marketing to deliver experiences that strengthen brand presence, drive customer engagement, and generate qualified leads within target accounts. - Plan, coordinate, and execute a range of offline marketing activities, focusing on cross-regional/global trade shows, conferences, executive roundtables, client appreciation events, and roadshows. - Develop end-to-end event marketing strategies — from pre-event promotion to post-event follow-up and ROI measurement. - Manage event logistics, budgets, and vendor relationships to ensure seamless execution. - Collaborate with creative and content teams to deliver on-brand event materials, signage, and collateral. - Identify and evaluate sponsorship and partnership opportunities aligned with marketing goals. - Maintaining account intelligence and reporting on event and campaign effectiveness. - Contribute to the creation of references and post-event reports for internal and external use. - Support the design and execution of ABM campaigns targeted at high-value accounts and verticals. - Partner with sales teams to identify target accounts, develop personalized engagement strategies, and nurture relationships through tailored experiences. - Coordinate multi-channel campaigns integrating events, direct mail, and personalized content to drive engagement and conversion. - Monitor campaign performance and generate insights to optimize future programs.
Qualifications
Minimum Qualifications: - Final year or recent graduate with a Bachelor Degree in Marketing, Business, Communications, Computer Science, or a related field - Strong project management and organizational skills with attention to detail. - Excellent communication and interpersonal skills - confident working with internal stakeholders, clients, and vendors. - Ability to manage multiple events and campaigns simultaneously in a fast-paced environment. - Comfortable using CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo). - Analytical mindset with the ability to assess event ROI and campaign impact. Preferred Qualifications - Interest in AI, cloud technology, and digital innovation, especially LLM or GenAI products - Prior internship experience in marketing, tech, or startups is a plus By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://jobs.bytedance.com/en/legal/privacy If you have any questions, please reach out to us at apac-earlycareers@bytedance.com
Job Information
About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join ByteDance
Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.