PICO Channel & B2C Marketing Manager - EMEA
ByteDance
Responsibilities
The PICO Channel & B2C Marketing Manager – EMEA is a key member of the EMEA marketing team, responsible for driving both retail channel marketing execution and consumer/product marketing strategy for PICO's XR portfolio across EMEA. In this hybrid strategic–operational role, you will work closely with the consumer retail sales teams, channel marketing agency partners, product teams, and cross-functional stakeholders to deliver high-impact product launches, elevate PICO’s presence across online and offline retail channels, and grow our VR user base across the region. You will help open Virtual Reality to the widest audience possible by ensuring new users discover trusted expert reviews, compelling retail experiences, and engaging in-store demos across select key locations. - Lead PICO’s global retail and GTM strategy execution across major EMEA online and offline channels, ensuring integrated, high-quality activations. - Plan and deliver retail programs—including POS materials, merchandising, in-store demos, and co-marketing—to drive onboarding, education, and conversion of new VR users. - Collaborate closely with regional retail sales teams, channel agencies, and major retailers (e.g., MediaMarkt Saturn, Amazon, FNAC, Currys, Virgin) to maintain strong partnerships and consistent execution. - Develop launch strategies for consumer XR products, coordinating cross-functional teams to ensure seamless, impactful introductions. - Act as a key advocate for PICO’s hardware, software ecosystem, and value proposition internally and externally, including at trade shows and consumer events. -Build competitive market insight into EMEA’s XR and broader consumer tech landscape, identifying product improvement opportunities and informing European consumer requirements. - Monitor campaign performance and evolving consumer behaviour, optimizing execution and evaluating strategic opportunities to enhance PICO’s position in the XR category.
Qualifications
Minimum Qualifications: - Strong understanding of the European retail landscape, with direct experience working with major retailers such as MediaMarkt Saturn, Amazon, Currys, Virgin, FNAC, or similar. - Proven leadership experience managing cross-functional teams, external agencies, and retail partners. - Demonstrated ability to collaborate effectively, show initiative, and operate independently in a fast-paced, ambiguous environment. - High attention to detail with the ability to manage multiple priorities and meet tight deadlines. - Strong project management skills, with a highly organized and execution-focused approach. - Deep experience in consumer marketing, product marketing, and customer insights. - Proven ability to translate customer needs and insights into clear product and business requirements Preferred Qualifications - Background in marketing or launching niche consumer electronics products. - Strong understanding of how to build demand in low-awareness categories, activate early adopters, and scale consumer adoption.
Job Information
About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join ByteDance
Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.