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Public Sector Field Marketing Manager

Chainalysis

Chainalysis

Marketing & Communications
Maryland, USA · Virginia, USA
Posted on Nov 5, 2024

Vibrant storytellers and Chainalysis evangelists, our Marketing team leverages cutting-edge research, real customer success stories and the infinite possibilities in-between to drive expansion around the world. We’re the connectors and facilitators for key-players in the cryptocurrency industry.

The Public Sector Field Marketing Manager will partner with our regional sales leader and leader of Americas Field Marketing to build and execute the complete demand generation plan for our public sector teams. You’ll collaborate with our global marketing team and revenue teams to manage product launches, third party and hosted events, and demand generation campaigns across our public sector business. You will also project manage our public sector summit, Trace DC. Your success in the role will be measured by pipeline development, lead generation, and sales growth.

In this role, you’ll:

  • Create localized demand generation strategies that reliably produce leads and build pipeline for the public sector

  • Achieve Customer Acquisition and sales booking targets for the public sector team

  • Develop a deep understanding of the cryptocurrency ecosystem and our customers, and use that to develop local market messaging

  • Pitch subject matter experts to speak at events, and curate content for our own hosted events (eg. panels, fireside chats, etc.)

  • Build a strong partnership with regional leadership and work collaboratively with the rest of the sales and field marketing teams

  • Understand what activities are meaningful to the business and appropriately prioritize requests from sales and other stakeholders

We’re looking for candidates who have:

  • Experience in B2B Field Marketing and Demand Generation for a technology or SaaS company

  • Successfully partnered across marketing and sales to build sales pipeline

  • Strong analytical skills, the ability to draw insights from KPIs, and leverage data to guide decision-making

  • The ability to handle numerous priorities and manage competing deadlines in a dynamic and growing environment

  • Strong communication and collaboration skills

  • Excellent attention to detail

  • Experience working with the US government, either in a government position or selling to government customers

Nice to have experience:

  • Prior exposure to cryptocurrency or blockchain technologies

  • Experience working within Salesforce CRM

  • Strong command of Google Suite Products

This position is ineligible for visa sponsorship

About Chainalysis

Blockchain technology is powering a growing wave of innovation. Businesses and governments around the world are using blockchains to make banking more efficient, connect with their customers, and investigate criminal cases. As adoption of blockchain technology grows, more and more organizations seek access to all this ecosystem has to offer. That’s where Chainalysis comes in. We provide complete knowledge of what’s happening on blockchains through our data, services, and solutions. With Chainalysis, organizations can navigate blockchains safely and with confidence.

You belong here.

At Chainalysis, we believe that diversity of experience and thought makes us stronger. With both customers and employees around the world, we are committed to ensuring our team reflects the unique communities around us. Some of the ways we’re ensuring we keep learning are an internal Diversity Committee, Days of Reflection throughout the year including International Women’s Day, Harvey Milk Day, World Humanitarian Day, and UN International Migrants Day, and a commitment to continue revisiting and reevaluating our diversity culture.

We encourage applicants across any race, ethnicity, gender/gender expression, age, spirituality, ability, experience and more. If you need any accommodations to make our interview process more accessible to you due to a disability, don't hesitate to let us know. You can learn more here. We can’t wait to meet you.