About the Role

Truework, recently acquired by Checkr, provides access to crucial employment, income information and asset information needed for mortgage loans, apartment rentals, background checks, and more. We are disrupting a $5B+ industry, dominated by legacy incumbents and outdated processes, with a better product and intense customer focus. Within Checkr, Truework operates independently, allowing rapid iteration while also being able to leverage the strengths and assets from our core business. Think of it like joining a startup within a startup!

We’re looking for a results-driven Demand Generation Manager to own and scale multi-channel programs that drive pipeline and revenue growth. You’ll partner closely with Sales, Product Marketing, and RevOps to execute integrated campaigns that engage our target audience, convert leads, and accelerate opportunities through the funnel.

This is a hands-on role with strategic influence. Your core focus will be on high-performing channels like events, webinars, and field marketing, while also collaborating on broader initiatives such as partner marketing and direct mail.

What you’ll do

• Own end-to-end demand generation programs to drive qualified pipeline across the buyer journey. This role will be responsible for strategy, execution, and optimization of multi-channel campaigns, with a strong emphasis on event, webinar, field, partner marketing and cross-functional alignment.
• Event & Webinar Marketing
  • Plan, promote, and execute webinars and events (in-person and virtual) aligned to buyer personas and funnel stages
  • Collaborate with Product Marketing & Sales on content and speaker strategy, outreach, and engagement
  • Plan and promote content post events (on-demand webinar) for amplification and generate leads to drive pipeline.
  • Collaborate with RevOps to ensure attribution, lead capture, and reporting infrastructure are in place.
• Field Marketing
  • Plan and execute strategic field marketing programs, including Regional VIP events for top-tier accounts, executive dinners, roadshows, and in-person meetups
  • Manage direct mail campaigns and vendors to drive engagement and sourced pipeline
• Partner Marketing
  • Collaborate with strategic partners to co-market joint solutions
  • Coordinate co-branded webinars, events, and campaigns targeting shared audiences
  • Ensure consistent messaging and value proposition across partner-led initiatives
  • Track and report on partner-sourced and partner-influenced pipeline
• Marketing Operation
  • Collaborate with RevOps to track campaign performance across the funnel (MQL → SQL → Opportunity)
  • Partner with Sales to align on lead handoff process, and report on pipeline goals
  • Monitor and optimize campaign budgets and ROI
  • Leverage marketing automation tools (e.g., HubSpot, Marketo) and CRM (e.g., Salesforce) to track and measure performance

What you bring

• 3–6 years of experience in B2B demand generation, event marketing, and digital marketing
• Proven track record of success owning pipeline targets and meeting lead/opportunity goals
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ZoomInfo), event management platforms (ZoomWebinar, Bizzabo, other event management tools)
• Familiarity with CRM systems like Salesforce
• Strong analytical mindset and ability to turn insights into action
• Excellent project management and cross-functional collaboration skills
• Strong written communication and creative thinking
• Experience in residential mortgage banking, fintech and familiarity with ABM platforms (e.g., 6sense, Demandbase), attribution modeling and pipeline reporting are a plus

What you’ll get

• A very fast-paced and collaborative environment
• Learning and development allowance
• Competitive compensation and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend, home office stipend

At Checkr, we believe a hybrid work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO, San Francisco, CA, and Santiago, Chile. Individuals are expected to work from the office 2 to 3 days a week. In-office perks are provided, such as lunch four times a week, a commuter stipend, and an abundance of snacks and beverages.

One of Checkr’s core values is Transparency. To live by that value, we’ve made the decision to disclose salary ranges in all of our job postings. We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see our website.

The base salary range for this role is $118,000 to $139,000 in San Francisco, CA.

Equal Employment Opportunities at Checkr

Checkr is committed to building the best product and company, which requires hiring talented and qualified individuals with a diverse set of perspectives and lived experiences. Checkr believes in hiring people of all backgrounds, including those whose histories are impacted by the justice system in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.