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Global Creative Lead

Clara

Clara

Latin America
Posted on Wednesday, May 15, 2024

Clara is the leading spend management platform for companies in Latin America. Our end-to-end solution includes our locally-issued corporate cards, a Bill Pay product, financing solutions, and our highly-rated software platform; already being used by thousands of the most successful companies across the region.

Clara is backed by top global and regional investors such as GGV Capital, Coatue, DST Global Partners, General Catalyst, monashees, Acrew Capital, Kaszek, Citius, Canary, Citi Ventures, Picus Capital, Avid Ventures, ICONIQ Growth, Endeavor Catalyst, Goldman Sachs, Accial Capital, and prominent angel investors.

We are seeking a highly motivated and creative person to join our global marketing team as a Creative Lead, responsible for leading the Inhouse which is accountable for all marketing initiatives in Brazil, Mexico, and Colombia. This is a unique opportunity for a proactive and versatile creative to shape the visual identity of our brand across diverse markets. You will report directly to the Marketing Director.

Responsibilities:

Leadership:

  • Develop and execute a creative strategy aligned with Clara’s vision and business, including design and copywriting.
  • Develop a deep understanding of Clara’s customers and their needs
  • Create visual assets for social media, paid media, web, mobile, email, advertising, print, out-of-home, video, and other media both internal and external.
  • Set creative guidelines for the region balancing a strong and consistent global brand with local creative needs.
  • Drive the creative vision, ensuring consistency and alignment with the brand across all creative projects.
  • Lead and inspire the In house team, composed by three designers and one copywriter.
  • Work closely with the global marketing squads to align creative efforts with overall business objectives.

Process Definition (build a creative system):

  • Design the process of an agile and efficient creative production that allows for constant testing and optimization of visual assets across all marketing channels
  • Collaborate with cross-functional teams to integrate creative layers seamlessly into various stages of product development.
  • Conduct brainstorming sessions with all teams to develop innovative and actionable creative initiatives.

Project Management:

  • Manage end-to-end design projects, from ideation to execution, ensuring timely delivery and high-quality output.
  • Present campaigns rationale and advocate for the work while remaining open to feedback and alternative perspectives

Multicultural Collaboration:

  • Foster a collaborative and inclusive creative culture that thrives in a multicultural B2B environment.
  • Adapt communication and design approaches to resonate with diverse audiences in Brazil, Mexico, and Colombia.

Our requirements are:

  • Leadership experience (8-10y)
  • Proven experience as a creative lead and art direction, preferably in a leadership role.
  • Proven track record of conceptualizing and leading successful marketing campaigns that have had a significant impact on brand visibility and audience engagement.
  • Strong portfolio showcasing a diverse range of projects.
  • Fluency in Business English and Portuguese native speaker
  • Ability to work independently and thrive in a startup environment.
  • Excellent communication skills and experience working in a multicultural setting.
  • Nice to have: Proficiency in design tools such as Adobe Creative Suite and others.
  • Execution oriented.
The way we do things is as important as what we do. That is why we operate on a set of carefully-identified values. They are what we expect from ourselves and each other in our day-to-day.

We value

* Clarity - Open and direct communication
* Simplicity - Pare things down to the essential
* Ownership - We're all owners and act like it
* Pride - Make quality products we're proud of
* Always Be Changing (ABC) - Continuous self-improvement
* Inclusivity - Every voice counts; we value each other for our shared mission and contributions

We are

* Shaping business finances in Latin America
* Driven by our 6 core values
* Proud of our inclusive and caring culture
* Certified as Top LinkedIn Startup

We offer

* Competitive salary & a robust stock ownership plan
* 100% flexible work model
* A set of benefits that are adaptable to your needs & way of life
* Opportunities for growth in a fast-paced environment
* A chance to shape B2B payments in Latin America and increase the region’s economic competitiveness