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Growth & Lifecycle Analyst - PCD/PwD



IT, Sales & Business Development
são paulo, state of são paulo, brazil
Posted on Friday, June 7, 2024
If you have fallen and risen, if you have broken and fixed, if you have dreamt and built, then you have grit. Then we speak the same language. Welcome to the Wolfpack.
About CloudWalk:
We are one of the fastest growing fintechs on the planet. We kick ass. A unicorn, with millions of happy customers, a hardcore team, and hundreds of millions in funding and revenue. But not your typical startup.
We build and learn, fast, and we want the hackers, the artists, the crafters - join the Wolfpack!
Affirmative position for people with disabilities, We have 1 available position for this job posting.
How we work:
Our customers play a central role in everything we do, and they have the power to redirect our entire chain of operations at any moment. At CloudWalk, we believe in decentralization as a sustainable way for us to reinvent traditional work models, connecting an all-online high-performance team around the world. We are agile in learning from our mistakes and finding the best solutions. We are motivated to change the world for the better, which drives us daily.
If you want to join the revolution of the payments industry and impact the lives of millions, reach out to us, and help to build the face of a new economy!
About the role:
We are looking for a Growth & Product Marketing Analyst to join our Product Growth Team. We are a data-driven team responsible for growing InfinitePay products. We act as a strategic force in developing product communication, and customer journeys and improving products' value propositions. As a Growth & Product Marketing analyst, you will help us expand InfinitePay banking products by executing tests on communication journeys across owned channels, to improve Activation, Engagement, and Retention metrics. Additionally, you'll be responsible for operationalizing the content, logic and delivering reports (together with the Data team), learnings, and insights aiming to drive sustained growth for the product team, a better understanding of our customers, and helping us improve how we drive our merchants into our product on several platforms.

What You'll Be Doing:

  • Lead marketing and growth strategy on the banking products (InfiniteBank, InfiniteCard, InfiniteCash).
  • Write and review copies for lifecycle journeys
  • Develop, built the logic and manage the products communication journeys using learning and insights.
  • Partner with our Growth Data team to understand more about the merchant usability of the banking products, dropoffs, cohorts brought by the acquisition team.
  • Keep track of Data Team metrics and important data, developing analysis and reports with insights on a regular basis ensuring the success of the products
  • Understand cross-channels marketing tools to built journeys and communications
We are not expecting candidates to have expertise across all of these areas. We will gladly help you bridge the gaps.
As a member of a fully remote and distributed team, you are expected to complete tasks autonomously, being highly collaborative and self-driven.
Diversity and Inclusion
We believe in social inclusion, respect, and appreciation of all people. We promote a welcoming work environment, where each CloudWalker can be authentic, regardless of gender, ethnicity, race, religion, sexuality, mobility, disability, or education.