As we expand our footprint in the data security market, we seek a visionary Vice President of Product Marketing to lead our efforts in defining and executing product go-to-market strategies, positioning, and customer engagement.

Position Overview:
The Vice President of Product Marketing will be a key member of the leadership team, overseeing all aspects of product marketing for our data security solutions. This role will be responsible for defining the strategic direction of our product marketing initiatives, driving the go-to-market strategy, and ensuring clear, impactful messaging and positioning of our products. The VP will work closely with product management, sales, customer success, and other departments to ensure alignment across all functions and deliver compelling, customer-centric marketing campaigns that drive product adoption and revenue growth.

Key Responsibilities:

• Strategic Leadership:

• Lead and develop the product marketing team to create high-impact marketing strategies that support business objectives and growth in the data security market.

• Develop and execute the overall product marketing vision and strategy, ensuring alignment with the company’s goals in the data security space.

• Collaborate with senior leadership to define and prioritize product roadmaps, positioning, and key initiatives.

• Go-to-Market Strategy:

• Lead the creation and execution of comprehensive go-to-market plans for new and existing data security products, ensuring successful launches and customer adoption.

• Drive customer and market insights into product development and positioning, ensuring that our solutions address key customer pain points, regulatory requirements, and emerging security threats.

• Collaborate with sales and product management to ensure go-to-market plans are aligned and provide sales enablement tools that support customer conversations and close deals faster.

• Market Intelligence and Positioning:

• Conduct in-depth research on the data security landscape, competitor products, customer needs, and regulatory trends to inform product positioning, pricing, and segmentation strategies.

• Develop and communicate clear, compelling product messaging that highlights the unique value and benefits of our data security solutions.

• Foster relationships with key industry analysts, thought leaders, and influencers to enhance brand visibility and thought leadership in the data security space.

• Cross-Functional Collaboration:

• Work closely with the product management team to ensure that product launches and feature updates are effectively communicated to customers and the market.

• Collaborate with the sales team to develop sales strategies, product training, and competitive intelligence that enable them to effectively sell our products.

• Partner with the customer success team to ensure customer feedback and success stories are integrated into marketing strategies and materials.

• Performance and Metrics:

• Define and track key performance indicators (KPIs) to measure the success of product marketing efforts, including product adoption, revenue growth, and customer satisfaction.

• Optimize marketing campaigns based on performance data and market feedback, continuously refining strategies for better results.

Qualifications:

• A bachelor's degree in marketing, business, or a related field; an MBA or advanced degree is preferred.

• 10+ years of experience in product marketing, with at least 5 years in a leadership role, preferably in the data security, cybersecurity, or technology industries.

• Proven experience in developing and executing successful go-to-market strategies for complex technical products in the B2B space.

• Deep understanding of the data security industry, including market trends, customer needs, competitive landscape, and regulatory frameworks (e.g., GDPR, CCPA, etc.).

• Strong leadership and team-building skills with experience managing cross-functional teams and driving alignment between marketing, sales, and product management.

• Exceptional communication and presentation skills, with the ability to distill complex technical concepts into clear and compelling messaging.

• Experience working with product management to translate product features into customer benefits and driving product adoption in competitive markets.

• Strong analytical skills with the ability to interpret data, adjust strategies, and optimize marketing campaigns for maximum impact.