Growth Lead (CryptoKitties)
Dapper Labs
Sales & Business Development
Vancouver, BC, Canada · Remote
Posted on May 14, 2025
Join us at Dapper Labs, where we are building new business models for creators, brands, and communities on the internet. We are partners with and manage the digital asset platforms for the world's biggest brands – the NBA, the NFL, and Disney – and we also own and operate products based on our own IPs – CryptoKitties and Miquela. We are a fast-moving startup team obsessed with bringing our vision for a better digital future to life.
Turn CryptoKitties, its latest idle game CryptoKitties: ALL THE ZEN!, Meowcoins, and upcoming ecosystem experiences into must-play, must-collect habits. You’ll fuse growth experiments, data modeling, and bold creative through campaigns, launches, airdrops, quests, referrals, on-chain rewards, to keep fans coming back daily and bringing many more.
What you’ll do:
- Model → test → scale. Build LTV, CAC, payback dashboards; run experiments; double-down or kill fast.
- Experiment boldly and introduce growth hacks. Spin up gamified loops—airdrops, staking rewards, quests—that drive acquisition and retention.
- Full-funnel campaigns. Run SEO, paid, lifecycle, socials, email, and web3 channels with strong user acquisition, K-factor, and retention targets.
- Smart segmentation. Tailor hooks for collectors, idle-game grinders, defi natives, and the next niche you uncover.
- Community flywheels. Turn events, UGC, and influence collabs into self-propelling advocacy and growth loops.
- Content pipeline. Brief creators, ship on-brand assets, fuel every touchpoint.
- Risk radar. Pre-set kill metrics, spot exploits early, keep momentum while building two-way doors.
- Market pulse. Track trends, rivals, and player needs; feed insights back to the product.
You’ll thrive here if you have:
- Strong experience launching engaging consumer initiatives (games, interactive apps, collectibles, web3 consumer products).
- Data chops and funnel fluency. Retention curves, cohort math, growth loops are second nature. You can use a variety of tools expertly to pull your own answers and, most importantly, ask the right questions.
- Deep crypto and web3 marketing know-how. You talk crypto products and onchain growth tactics in your sleep - you have bought NFTs, tokens and/or cryptocurrencies.
- Marketing fundamentals, excellent storytelling, creative bias to action. You write the copy, wire the test, and launch by Friday. You have the right mix of strong strategic long term thinking and planning, with stellar rapid execution. You communicate expertly cross-functionally to ensure best-in-class solutions.
- Creative and lore sensibility. You get how marketing, technology, story telling, business, product and community weave together to build experiences and nurture opportunities. You will collaborate with the cross-functional team to align new and existing directions.
- Strong ownership and founder mentality. You are passionate about what we’re building. You’re a self-starter, high-energy lead, with a proactive and innovative mindset. Our team is small and mighty, so we need stellar leaders who are ready to roll-up their sleeves and hustle to get results from zero-to-launch and beyond.
Bonus superpowers
- Viral, innovative, or notable launches under your belt. Extra bonus if they happened within web3.
- AI in your workflow. Prompting, automation, vibe marketing— you know how to stay on top of the latest tech to run blazing fast. Design eye, strong copywriting, and good product sense.
- Strong network across web3.
Dapper Labs was conceived in 2017 and founded in 2018 on the thesis that crypto enables much more than just currency. We saw a world where crypto technology is as integral to daily life and the average business as the internet is, a core part of applications that everyone uses every day. Crypto networks enable a better digital future for humanity. For the first time, developers can write software applications that let individuals can own their own data, digital assets, and online identities irrevocably; where creators and IP owners can build for their communities and own the relationship they help create; where businesses of any kind can rely on open access to software systems and any customers that might want to use their product. In other words, crypto enables a world where the most important parts of the software we rely on for our everyday lives is in our own control, running on networks that anyone can access and build on, that everyone can verify and trust, and that no-one can censor, block, or gate-keep. Software by the people, for the people.
We have raised over $600M from leading and notable investors including Andreessen Horowitz, Coatue, Union Square Ventures, Venrock, Google Ventures (GV), Samsung, and the founders of Dreamworks, Reddit, Coinbase, Zynga, and AngelList, among others.
Visit our website to learn even more about Dapper Labs, including information about benefits and perks.