Head of Product Marketing
Edge Impulse
Marketing & Communications, Product
United States · Remote
Posted on Sep 13, 2024
Edge Impulse is the leading edge AI platform, enabling companies to build smarter edge products. Our technology empowers over 100,000 developers to bring more machine learning products to market faster. Enterprise teams develop industry-specific solutions in weeks instead of years because of our robust platform with custom pre-processing blocks and deployment blocks, which make it significantly easier to put a trained model onto a device. We believe that data-centric engineering is the future of industry transformation, unlocking a positive impact on our society and environment.
We are growing! This is an opportunity to help build a solid product marketing foundation at leading Edge AI startup with a strong developer community in the embedded machine learning space. As the product marketing leader, you will be key in crafting messaging, positioning, pricing, and in understanding embedded ML. This will be an opportunity to expand your expertise in a market with high potential.
Primary Responsibilities
- Understand and refine the target persona and ICP (ideal customer profile)
- Craft positioning and messaging that aligns with the pain points and values of the customer
- Translate technical details into value propositions
- Conduct in-depth pricing analysis and provide recommendations based on research and best practices
- Understand the competitive landscape and craft competitive messaging
- Develop a deep understanding of the Edge Impulse product and edge AI market
- Lead development of sales enablement materials
- Collaborate with the broader marketing, product, and sales teams to assist in achieving company KPIs
- Potential to manage a small team as we grow
Preferred Skills and Experience
- A minimum of 5 years specifically in a product marketing role at a SaaS startup
- Deep experience with embedded machine learning
- Comfortable working cross-functionally and incorporating diverse feedback from multiple people
- Experienced in learning new tools (such as Hubspot, Notion, Google Docs)
- Comfortable working with engineers and product teams
Academic Credentials
- Bachelor degree in marketing, business, or related field preferred
What We Offer
- A well-funded company with founders who care about team, users, and values.
- Competitive compensation packages, health benefits, and vacation time.
- A dynamic culture that sees work as one element in life (work-life balance).
- A team that’s engaged and inclusive yet global and diverse.
We are an equal opportunity employer. We appreciate diversity in our remote, global organization. We value inclusivity across our teams. We encourage applicants of all genders to apply for this position. We do not discriminate against any employee or applicant for employment because of race, religion, color, national origin, gender identity, sex, sexual orientation, age, marital status, veteran status, disability status, or any other federal, state, or local protected class.
#LI-Remote