About the role

Flex has grown our core flexible rent consumer product/business by distributing it through our rapidly expanding network of property management company partners. We have managed to achieve a meaningful foothold in this industry, but a large whitespace remains particularly in the long-tail of SMB property managers. As we look to expand into our next phase of our growth, we are hiring a strategic and creative leader to develop and execute a marketing strategy focused on driving acquisition of SMB property managers through consumer referrals and lead generation. Reporting directly to the Business Lead of our Renter Direct (DTC) strategy, you will own email, push, SMS and offline marketing campaigns to incentivize consumer-to-business referrals and lead generation, as well as property manager engagement and adoption.

The ideal candidate will have a strong background in email marketing, A/B testing, and customer communication strategies. You will work cross-functionally with product, sales, and analytics to develop and execute lifecycle marketing strategies that both drive and build atop high-quality lead generation and nurturing through to acquisition and expansion.

This role is available to candidates in either the NYC Metro Area (hybrid, with on-site expectations of 3 days per week at our New York headquarters) or the San Francisco Bay Area (remote to start). Candidates relocating to the NYC or SF metro area may be eligible for relocation assistance.

What you’ll do

• Manage the campaign lifecycle from concept through implementation, monitoring, and optimization. Design, build, and implement both CRM campaigns with a focus on driving engagement, referrals, adoption and expansion
• Develop compelling, high-converting email creatives. Ensure messaging aligns with brand voice, resonates with target audiences, and is optimized for engagement across different segments. Continuously test and refine content based on performance insights
• Lead the execution of A/B testing initiatives to continuously improve campaign performance (open rates, CTR, conversions) and ensure the highest level of customer engagement
• Leverage data to segment audiences for personalized messaging. Develop strategies for customers based on historical behavior, lifecycle stages, and product interaction
• Collaborate with internal teams (creative, content, sales, etc.) to ensure marketing campaigns are well-supported and executed efficiently, using messaging aligned with company goals and voice
• Bring fresh, creative ideas to the table for optimizing customer communication. Use data-driven insights and industry trends to craft innovative email/SMS marketing strategies that improve customer engagement and actions
• Report on campaign performances, providing insights and actionable recommendations for continuous improvement. Use analytical tools to evaluate campaign success and track key metrics like conversion rates, ROI, and customer engagement

Key qualifications

• 5+ years of experience in lifecycle and CRM marketing and campaign management, with a focus on A/B testing and customer communication optimization
• Proficiency with email and SMS marketing platforms, A/B testing tools, and analytics software. HTML experience strongly preferred
• Experience working in regulated industries (financial services) preferred
• Familiarity with telecommunications regulations (TCPA, CCPA, CAN-SPAM, etc.) and understanding of the importance of compliance in marketing communications
• Strong ability to analyze data and translate insights into actionable strategies for improving marketing performance and customer engagement
• Highly collaborative, with the ability to work cross-functionally with marketing, product, data, and compliance teams
• Creative, innovative thinker with a passion for optimizing user experience through digital communication channels
• Desire for fast-paced, entrepreneurial environment

The compensation range for this role will be commensurate with the candidate's experience and Flex's internal leveling guidelines and benchmarks.

• For working locations in NY/NJ/CA, the base salary pay range will be $145,000 - $164,000.