Senior Director, Product Marketing
GitLab
The GitLab DevSecOps platform empowers 100,000+ organizations to deliver software faster and more efficiently. We are one of the world’s largest all-remote companies with 2,000+ team members and values that foster a culture where people embrace the belief that everyone can contribute. Learn more about Life at GitLab.
The Senior Director, Product Marketing reports to the Vice President, Brand and Product Marketing
Job Grade
The Senior Director, Product Marketing is a grade 11
Responsibilities
- Define, evolve and evangelize the DevOps platform category positioning on behalf of GitLab
- Create and solidify the platform value message and proposition - mapping across the platform stages and highlighting category benefits
- Drive our expertise at influencing the buyer/decision-maker personas and journeys to streamline both digital/self-serve and sales-driven/assisted experiences
- Elevate our category perspectives through thoughtful content mapped to market needs, organizational priorities and key persona triggers
- Partner with Sales to shape our global enablement strategy, including sales plays, and objection handling based on our GTM strategy
- Develop and implement cross-functional strategies based on deep competitive insight to help us play forward in a competitive environment
- Build a solution marketing capability to help our GTM scale across multi-capability solution playbooks
- Influence the influencers (from key thought leaders to industry analysts) by evangelizing our category positioning and market message
- Architect a scalable strategy to launch new products, pricing and packaging changes that drive GTM growth
- Proactively influence GitLab’s platform strategy and roadmap based on competitive insights and market forces
- Build and scale new marketing capabilities in industry/vertical/sector marketing as well as geo/regional marketing
- Collaborate with and connect stakeholders across R&D and GTM to ensure cross functional alignment on key objectives and results
- Lead and grow a team by coaching existing members and closing talent gaps where needed through acquisition of new team members
Requirements
- 15+ years of experience including 5+ years of managing high-growth teams
- Direct experience in enterprise software industry
- Strong understanding and firm grasp of the DevTools market landscape
- Demonstrated progress across product and solutions marketing in high-growth environments
- Articulate, clear, and concise communication (verbal and written)
- Balance of strategic vision and tactical team-based execution
- Adept at creating and managing multiple global programs
- Excellent planning, organizational and initiative management skills
- B.S. or equivalent experience; MBA a plus
- You share our values, and work in accordance with those values
- Ability to use GitLab
Compensation
To view the full job description and its compensation calculator, view our handbook. The compensation calculator can be found towards the bottom of the page.
Additional details about our process can be found on our hiring page.
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