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Lead Content Strategist

Hinge Health

Hinge Health

San Francisco, CA, USA
Posted on Tuesday, January 30, 2024
Hinge Health is moving people beyond pain by transforming the way it is treated and prevented. Connecting people digitally and in-person with expert clinical care, we combine advanced technology, AI and a care team of experts to guide people through personalized care directly from their phone. Our approach is proven to reduce pain by 68%, prevent 42% of new opioid prescriptions, and avoid more than half of joint replacement surgeries. Available to 18M people, Hinge Health is trusted by leading health plans and employers, including Land O’Lakes, L.L. Bean, Salesforce, Self-Insured Schools of California, Southern Company, State of New Jersey, US Foods, and Verizon.
Hinge Health Hybrid Model:
We believe that remote work and in-person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 2 days/week. We will be expanding to 3 days/week in the office beginning April of 2024.
About the Role
We’re looking for a talented writer to craft compelling, empathetic, and technically accurate copy for B2B Commercial channels to help define the Hinge Health brand and inform the broader customer/user journey to help engage prospects. Your work will help people dealing with pain find the care they need to start healing. The Lead brand copywriter for Commercial Marketing will evolve and develop our in marketing messaging into compelling narratives and copy that are nuanced for channel performance while continuing to invest and contribute to our brand perception. You will help bring new campaigns from 0 to 1, identify and solve for opportunities where verbal and visual can evolve and amplify one another, and validate the value of writing being a part of the project from the beginning. As part of the creative team, we’re looking for someone who can toggle between writer, strategist, and brand storyteller.
Description of an ideal candidate
The ideal candidate has extensive in-house background as a copywriter or content strategist, helping to shape, craft and bring B2B campaigns and initiatives to life across multi-touch campaigns. They are a skilled communicator, collaborator and storyteller. They are experienced at representing the audience, digging into research and insights and formulating a well crafted, thought out approach that will have business impact.


  • Bring to life new initiative or brand positioning campaigns and offerings. You’ll look for innovative, creative ways to reach new or existing clients, concepting our messaging approach and iterating based on qualitative and quantitative feedback.
  • Work with visual designers and marketers to craft high-performing, user-centered assets. From direct mail to email, to websites, social and everything in between, you’ll work with design to create best-in-class, cohesive content across all channels.
  • Write commercial marketing copy that delivers results. Whether it’s a headline, subject line, blog copy, or even a button on a landing page, you’ll use data to craft copy that effectively launches campaigns and boosts ongoing performance.
  • Strengthen Hinge Health’s B2B voice and tone. You’ll take Hinge Health’s brand strategy, voice and tone and elevate it across all audience and client touch points.


  • 7+ years of writing experience; preferably in a start-up, in-house environment or technology company.
  • 3+ years of experience in B2B marketing writing.
  • Portfolio demonstrating excellence in brand expression and storytelling through B2B campaigns and marketing materials.
  • Understands digital best practices for Demand Gen campaigns and approaches to CMS, CSS, and SEO.
  • Strong self-management skills in a fast-paced environment and experience using collaboration technology like Google Workspace, Asana, and Slack
  • Passionate about data, discovering new trends and driving actions through insights.
  • Comfortable working with cross-functional teams and project managing your own workload to set deadlines and deliver high-quality work on time.


  • Experience in the health, neuroscience, musculoskeletal (MSK) health, lifestyle, or wellness industries


  • Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
  • Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
  • Modern life stipends: Manage your own learning and development budget, use the mental health to support therapy costs, and lifestyle stipends to cover your favorite wellness services, and work-from-home equipment.
  • Flexible vacation and paid time off: Employees have flexibility to choose when, how, and why they take time off to rest and recharge. Exempt employees can take advantage of our flexible pto program. Nonexempt employees can utilize up to two weeks of sick time and up to 17 days of vacation per year, including mental health days.
  • In Office Perks: Daily lunch, coffee/tea and office snacks, and weekly social hours.
  • Other compensation: At Hinge Health, we want every employee to be invested and rewarded in the future success of the company. All full-time positions are eligible for equity.
About Hinge Health:
LinkedIn recently named Hinge Health one of the Top 50 Startups. Forbes, Fast Company, and Inc. have also recognized our technology, innovation, and culture.
Since our founding in 2014, we've raised more than $800 million from leading investors, including Coatue and Tiger Global. We work with 1000 customers across every industry and the public sector — including Salesforce, Verizon, and the State of New Jersey — to give more than 23 million people access to the care they need. We’re positioned to continue leading the market with unmatched investments in clinical research, care innovation, machine learning, AI, and computer vision.
Diversity and Inclusion:
We’re committed to building diverse teams that reflect the communities we serve. Visit to learn more about what moves us.
Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter.
By providing your information through this page or applying for a job at Hinge Health, you acknowledge that Hinge Health will collect, use, and process your information as part of our job application process. For more information on how Hinge Health processes your personal information, click here to view our Applicant and Personnel Privacy Notice.
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