Director, Retail Strategy & Operations
Hut 8
ABOUT HUT 8
Imagine the ultimate destination for those who want to work at the cutting edge of technology, energy, and infrastructure. Hut 8 is on a mission to build and operate some of the world’s largest data centers for next-generation computing workloads, including AI, Colocation, Cloud, and Bitcoin Mining. We are proud to offer interesting and challenging opportunities for individuals who want to build teams, solve problems, and make an impact from day one. If you’re an ambitious individual looking for a career that is as rewarding as it is challenging, you’ve come to the right place.
ABOUT AMERICAN BITCOIN CORP
American Bitcoin is a Bitcoin accumulation platform focused on building America’s Bitcoin infrastructure backbone. A majority-owned subsidiary of Hut 8, the company today focuses exclusively on industrial-scale Bitcoin mining and strategic Bitcoin reserve development. American Bitcoin combines Hut 8’s proven mining operations, cost-efficient infrastructure development capabilities, and disciplined approach to capital allocation with Eric Trump’s commercial acumen, capital markets expertise, and commitment to the advancement of decentralized financial systems.
ABOUT THE ROLE
This is a rare, high-profile opportunity to build a new direct-to-consumer retail brand from scratch. As Director of Retail Strategy & Operations, you will lead the launch and growth of American Bitcoin’s e-commerce and branded merchandise platform, including clothing, lifestyle goods, and cultural products that reflect the mission of American Bitcoin.
You’ll serve as the founding business leader of this initiative, with ownership over strategy, P&L, product roadmap, partnerships, and execution. This role demands a business-first builder who thrives in zero-to-one environments and is equally comfortable optimizing margins as they are shaping drops that resonate. The right candidate will bring analytical discipline, strategic clarity, and brand instinct to every decision.
Some of the ky responsibilities you should expect are the following:
- Define, launch, and scale ABTC's consumer retail platform from the ground up
- Build and own financial models to forecast, manage, and deliver against revenue and margin KPIs
- Shape go-to-market strategy and execution product drops, partnerships, launch timing, channel selection, and pricing
- Collaborate with creative, design, and marketing partners to develop culturally resonant, high-quality products
- Stand up operations, including a robust e-commerce stack, logistics, inventory systems, and post-purchase experience
- Recruit and manage key hires, contractors, and partners across growth, merchandising, and customer experience
ABOUT YOU
- Bachelor’s degree required. Equivalent professional experience will also be considered.
- 6+ years of professional experience in consumer, e-commerce, and/or digitally native brand environments.
- Experience launching and scaling a direct-to-consumer or consumer-facing brand
- Ability to own and manage a P&L with fluency in financial modeling and unit economics
- A track record of building operational infrastructure from scratch across e-commerce, fulfillment, and customer experience
- A deep understanding of digital growth levers such as CAC, LTV, conversion, AOV, and retention
- A natural instinct for brand, culture, craft, and product-market resonance
- Experience leading cross-functional teams and external partners in a fast-paced environment
- Resourceful, execution-oriented, and comfortable operating in ambiguity
ABOUT THE WORK ENVIRONMENT
This role is remote or in office at our corporate headquarters in the Brickell area of Miami, Florida. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
WHAT MAKES HUT 8 A GREAT PLACE TO WORK
Hut 8 offers a benefits and wellness program that includes medical, dental, vision, life, and short-term and long-term disability insurance, as well as paid time off. We are proud to invest in building the best team in the industry. At all levels of the organization, we are driven by an entrepreneurial spirit, radical transparency, and relentless growth mentality.
At Hut 8, you will have the opportunity to:
▶ Work with bright, driven peers from a range of educational and professional backgrounds including software development, energy, engineering, entrepreneurship, investment banking, private equity, and management consulting
▶ Design and pitch new products, services, and other initiatives to a leadership team consisting of serial entrepreneurs and seasoned executives and backed by a board of directors consisting of industry veterans of energy, finance, and government
▶ Debate ideas and alternatives in a truly meritocratic setting where the learning curve is steep and the lessons come from both senior and junior members of the team
▶ Build a lifelong network of friends and professional connections at the cutting-edge intersection of technology, energy, and infrastructure