Marketing Manager - Events, Experiences and Partnerships
Impossible Foods
This job is no longer accepting applications
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Redwood City, CA, USA
Posted 6+ months ago
Impossible Foods was founded to transform the global food system and reduce the impact of climate change by making the world’s most delicious, nutritious, and sustainable meat, fish, and dairy — from plants. We’re building a rockstar team of brilliant, collaborative, mission-driven individuals who take pride in using their diverse skills to contribute to saving our planet.
Want to join the movement? You can help us solve the most urgent, important challenge facing the world today (and have fun doing it).
We are seeking an experienced Manager, Events, Experiences, & Partnerships to oversee the planning, execution, and evaluation of our company's events, experiences, and activations.
The successful candidate will be responsible for ensuring that our events and experiences are delivered to the highest standard and are aligned with our company's goals, values, and brand.
This position will collaborate with internal and external stakeholders to identify and evaluate opportunities to deliver against business objectives. They will architect comprehensive activations to support new product launches, new market launches, sampling programs, and owned brand activations. This role will function as the center of excellence for all external Impossible Foods brand activations and will act as a thought leader of experiential marketing in the food and technology industries. They will bring the Impossible Foods mission to life and deliver creative experiences to foster lasting relationships with customers and consumers.
Essential Job Functions:
- Oversee & manage all external facing events and activations for Impossible Foods
- Develop and implement an annual event and experiential strategy and calendar constructed with cross-functional collaboration to support all parts of the external-facing business
- Lead measurement and evaluation of experiential marketing activities, and analyze results to determine program ROI and impact on building long-term brand equity
- Function as an internal & external thought leader by offering best-in-class expertise for all aspects of experiential marketing to engage consumers and customers
- Collaborate with cross-functional business partners to deliver high-quality, impactful brand experiences for diverse target audiences
- Provide event management and proactive consultation for internal and external business partners throughout program development and execution
- Develop sales lead generation success tracking and ROI measurement for all B2B events
- Oversee all event planning estimates for project scope, schedule, and resource requirements, ensuring programs are properly budgeted, estimated, and scheduled
- Establish criteria for sourcing external vendors and activation partners
- Develop training standards that educate internal and external partners/brand ambassadors to act as representatives of the Impossible Foods brand and mission at all events
- Build brand event standards and activation playbooks for international partners to ensure global brand synchronicity
- Scale activations in the North American market through the development of an Impossible Ambassador program and Field Marketing function
- Manage large program and event-specific budgets, providing detailed analysis for all events and ongoing programs
- Be a student of trends, competitors, and culture, providing vision and direction on activation programming that will place the Impossible Foods brand at the center of food, arts, and culture
- Attend and speak at industry trade shows and be a spokesperson for Impossible Foods
Basic Qualifications:
- 7+ years experience of proven, hands on event planning and logistics management
- Bachelor's degree in related field
- Experience facilitating large-scale, global brand events
- Deep experience in both B2B and B2C events and experiential marketing
Preferred Qualifications:
- Ability to work and thrive in a fast-paced, dynamic environment, under tight deadlines
- A love for culture, learning new ways of doing things, and being a brand ninja
- Ability to travel and work flexible hours as needed
- Experience in resourcing and managing freelance contractors and agencies
- Strong analytical and organizational skills
- Excellent verbal and written communication skills
- Self starter with excellent prioritization skills
- Thrive in a results focused environment
- Excellent relationship management and interpersonal skills, with the ability to work closely with high-profile partners and large customers
Impossible Foods Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, status as a protected veteran, status as a qualified individual with a disability, or any other trait protected by law.
If the ability to work remotely is indicated, this role can be performed from any US state except for Alaska, Hawaii, New Mexico, Oklahoma, and Wisconsin.
This role is not eligible for Visa Sponsorship.
This job is no longer accepting applications
See open jobs at Impossible Foods.See open jobs similar to "Marketing Manager - Events, Experiences and Partnerships" Coatue Management.