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Director, Marketing Operations & Technology (Hybrid, San Francisco)



Marketing & Communications, IT, Operations
San Francisco, CA, USA
Posted on Thursday, April 25, 2024

Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.

Your Impact:

As the Director, Marketing Operations, Technology and Web you will be a key leader responsible for driving growth through streamlined operational efficiency, marketing technology, website solutions and reporting and analytics. In this role you will optimize current technology investments, ensure our website is built with best in class performance and SEO best practices and assess and integrate new applications that will bolster the marketing team’s efficacy across different regions, functions, and tools.

You’ll work hand-in-hand with our Sales Revenue Operations team to oversee and optimize our lead management and funnel processes as well as our Data Engineering team to ensure that the Marketing team has a complete, centralized and actionable picture of the data across our various databases to get us closer towards our goal of saying the right thing to the right person at the right time.

This is a highly visible role where you'll have the opportunity to directly impact the company’s bottom line. This role reports to the Sr. Director, Revenue Operations and will partner closely with the CMO and Marketing team.

About you:

You’re a hands-on technical leader and a day-to-day manager who has a track record of working collaboratively and achieving strategic alignment across GTM teams. You love architecting and scaling marketing systems and processes. With your experience in martech and analytical roles, you always question data discrepancies and are able to translate complex findings into compelling actions while creating the systems to enable others.

Most importantly, you are someone who is an expert project manager, loves to A/B test, make cautious mistakes, optimize, ask questions, think outside the box and push boundaries. If you're a Marketing Operations, Web and Technology leader who is passionate about systems and bringing clarity to complex processes, we encourage you to apply!

Your Role:

  • Own the marketing tech stack and manage relationships with technology vendors to identify opportunities to enhance and consolidate to maximize impact and usage

  • In partnership with Sales Enablement and RevOps own and manage all aspects of lead scoring, routing, and enrichment

  • Define our website strategy in partnership with Brand and Product Marketing team, lead the web dev team and build dashboards and monitor website performance in GA4

  • Troubleshoot lead flow volume and proactively monitor systems to ensure seamless integration between Sales and Marketing for effective lead handoff

  • Partner with the Data Engineering team to create centralized data and segmentation views across systems and databases to help the marketing team get in front of target buyers quicker and at scale

  • Ensure compliance, quality and mailability across systems, audit and implement data privacy policies and keep a pulse on the latest operations trends (ex: third-party cookies)

  • In partnership with Marketing Analytics, help bring clarity to funnel performance to drive improvement in program effectiveness, pipeline, funnel velocity and conversion rates

  • Support strategic planning and setting of OKRs

Your Experience:

  • B2B SaaS Marketing Operations, Analytics, Web experience in a people management role

  • Advanced skills with Marketo, Demandbase, Looker, Salesforce, GA4 (other systems we use include Outreach, Knak, LeanData, SplashThat, Goldcast, Zoom Webinar, Iterable, A/B Tasty)

  • Experience working with Data Science to integrate multiple data sources for actionable insights

  • Proficiency with lead-scoring models, nurture, predictive modeling, campaign tracking, SEO, marketing automation systems, database health, targeting and segmentation

  • Excellent time and project management skills; knowing when to say yes and when to say no.

  • Analytical mindset

  • Experience building websites that grow quality traffic, performance growth and overall acquisition

  • Excellent verbal and written communication skills, the ideal candidate has great interpersonal skills and finds it easy to communicate with team members at all levels of the organization

  • Knowledge of current data privacy laws and governance

Compensation Range:

  • $225,000-287,500 OTE

For cash compensation, we set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.

About us

Handshake is the #1 place to launch a career with no connections, experience, or luck required. The platform connects up-and-coming talent with 750,000+ employers - from Fortune 500 companies like Google, Nike, and Target to thousands of public school districts, healthcare systems, and nonprofits. In 2022 we announced our $200M Series F funding round. This Series F fundraise and valuation of $3.5B will fuel Handshake’s next phase of growth and propel our mission to help more people start, restart, and jumpstart their careers.

When it comes to our workforce strategy, we’ve thought deeply about how work-life should look here at Handshake. With our Hub-Based Remote Working strategy, employees can enjoy the flexibility of remote work, whilst ensuring collaboration and team experiences in a shared space remains possible. Handshake is headquartered in San Francisco with offices in Denver, New York, London, and Berlin and teammates working globally.

Check out our careers site to find a hub near you!

What we offer

At Handshake, we'll give you the tools to feel healthy, happy and secure.

Benefits below apply to employees in full-time positions.

  • 💰 Equity and ownership in a fast-growing company.
  • 🍼 16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents.
  • 💝 Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support.
  • 💻 Handshake offers $500/£360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home.
  • 📚 Generous learning & development opportunities and an annual $2,000/£1,500/€1,850 stipend for you to grow your skills and career.
  • 💰 Financial coaching through Origin to help you through your financial journey.
  • 🛜 Monthly internet stipend and a brand new MacBook to allow you to do your best work.
  • 🚃 Monthly commuter stipend for you to expense your travel to the office (for office-based employees).
  • 🥗 Free lunch provided twice a week across all offices.
  • 🤝 Referral bonus to reward you when you bring great talent to Handshake.

(US-specific benefits, in addition to the first section)

  • 🏦 401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year.
  • 🏝 All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Winter #ShakeBreak, a one-week period of Collective Time Off.
  • 🍼 Lactation support: Handshake partners with Milk Stork to provide a comprehensive 100% employer-sponsored lactation support to traveling parents and guardians.

(UK-specific benefits, in addition to the first section)

  • 🏦 Pension Scheme: Handshake will provide you with a workplace pension, where you will make contributions based on 5% of your salary. Handshake will pay the equivalent of 3% towards your pension plan, subject to qualifying earnings limits.
  • 🏝 Up to 25 days of vacation to encourage people to reset, recharge, and refresh, in addition to 8 bank holidays throughout the year.
  • 🤝 Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco.
  • 🛍️ Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake UK employees.

(Germany-specific benefits, in addition to the first section)

  • 🏝 25 days of annual leave + 5 days of a winter #ShakeBreak, a one-week period of Collective Time Off across the company.
  • 🤝 Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco once a year.
  • 🧘 Urban sports club membership offering access to a diverse network of fitness and wellness facilities.
  • 🛍️ Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake Germany employees.

For roles based in Romania: Please ask your recruiter about region specific benefits.

Looking for more? Explore our mission, values and comprehensive US benefits at

Handshake is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or reasonable accommodation, please reach out to us at