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Consumer Marketing Manager



Marketing & Communications
San Francisco, CA, USA
Posted on Friday, May 24, 2024

Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.

Handshake is hiring a Consumer Marketer reporting to the Senior Manager of Consumer Content & Events, on the marketing team. In this role you will be deeply focused on Handshake’s student users, developing key positioning and messaging to support key feature launches, making recommendations to the product team about student users’ wants and needs, and creating compelling content across Handshake’s student-facing marketing channels to help educate, inspire, and engage jobseekers at every stage of their career journey.

Your role

  • You’ll serve as the product marketing expert for students on Handshake, partnering with cross-functional teams to plan key feature launches in our student product.
  • You’ll spend a lot of time writing: developing product messaging, putting pen to paper on everything from blog posts and social copy to video scripts and event discussion guides. Word nerds encouraged to apply.
  • You’ll lean in across the board for Handshake’s student marketing efforts: it might mean moderating a live event one day, interviewing students for a testimonial the next day, and writing a newsletter the day after that. You should be a creative thinker who’s eager to flex and grow in a ton of different areas.
  • You’ll foster community feedback about Handshake across different touchpoints and use that to inform roadmapping recommendations, content campaigns, and more. You’ll lend an informed perspective about what Gen Z jobseekers want and how we can make the Handshake experience a bright spot in their job search process.

Your experience

  • You’ve got demonstrated experience developing product positioning and GTM strategies for successful consumer product launches or brand milestones, preferably in tech
  • You’re experienced in working across multiple teams and departments in a fast-paced environment
  • You have strong writing skills and a diverse content portfolio that spans several mediums, maintaining a consistent and engaging brand voice
  • You have a deep understanding of Gen Z trends and could be comfortably described as “extremely online”
  • You’re a strong relationship builder who is inclined toward alacrity; able to drive clarity and urgency while fostering collaborative and enthusiastic energy across projects, teams, and stakeholders
  • You’ve got strong analytical skills and the ability to interpret data to drive decision-making

Compensation range

  • $125,000-$150,000 + equity

**Note this role is based out of San Francisco, CA and required 3 days a week in office (Monday, Wednesday, Thursday)

For cash compensation, we set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.

About us

Handshake is the #1 place to launch a career with no connections, experience, or luck required. The platform connects up-and-coming talent with 750,000+ employers - from Fortune 500 companies like Google, Nike, and Target to thousands of public school districts, healthcare systems, and nonprofits. In 2022 we announced our $200M Series F funding round. This Series F fundraise and valuation of $3.5B will fuel Handshake’s next phase of growth and propel our mission to help more people start, restart, and jumpstart their careers.

When it comes to our workforce strategy, we’ve thought deeply about how work-life should look here at Handshake. With our Hub-Based Remote Working strategy, employees can enjoy the flexibility of remote work, whilst ensuring collaboration and team experiences in a shared space remains possible. Handshake is headquartered in San Francisco with offices in Denver, New York, London, and Berlin and teammates working globally.

Check out our careers site to find a hub near you!

What we offer

At Handshake, we'll give you the tools to feel healthy, happy and secure.

Benefits below apply to employees in full-time positions.

  • 💰 Equity and ownership in a fast-growing company.
  • 🍼 16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents.
  • 💝 Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support.
  • 💻 Handshake offers $500/£360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home.
  • 📚 Generous learning & development opportunities and an annual $2,000/£1,500/€1,850 stipend for you to grow your skills and career.
  • 💰 Financial coaching through Origin to help you through your financial journey.
  • 🛜 Monthly internet stipend and a brand new MacBook to allow you to do your best work.
  • 🚃 Monthly commuter stipend for you to expense your travel to the office (for office-based employees).
  • 🥗 Free lunch provided twice a week across all offices.
  • 🤝 Referral bonus to reward you when you bring great talent to Handshake.

(US-specific benefits, in addition to the first section)

  • 🏦 401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year.
  • 🏝 All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Winter #ShakeBreak, a one-week period of Collective Time Off.
  • 🍼 Lactation support: Handshake partners with Milk Stork to provide a comprehensive 100% employer-sponsored lactation support to traveling parents and guardians.

(UK-specific benefits, in addition to the first section)

  • 🏦 Pension Scheme: Handshake will provide you with a workplace pension, where you will make contributions based on 5% of your salary. Handshake will pay the equivalent of 3% towards your pension plan, subject to qualifying earnings limits.
  • 🏝 Up to 25 days of vacation to encourage people to reset, recharge, and refresh, in addition to 8 bank holidays throughout the year.
  • 🤝 Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco.
  • 🛍️ Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake UK employees.

(Germany-specific benefits, in addition to the first section)

  • 🏝 25 days of annual leave + 5 days of a winter #ShakeBreak, a one-week period of Collective Time Off across the company.
  • 🤝 Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco once a year.
  • 🧘 Urban sports club membership offering access to a diverse network of fitness and wellness facilities.
  • 🛍️ Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake Germany employees.

For roles based in Romania: Please ask your recruiter about region specific benefits.

Looking for more? Explore our mission, values and comprehensive US benefits at

Handshake is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or reasonable accommodation, please reach out to us at