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Senior/Lead Social Media Manager

Lightning AI

Lightning AI

Marketing & Communications
New York, NY, USA
Posted on Thursday, May 18, 2023

Who we are

Lightning AI is the company reimagining the way AI is built. After creating and releasing PyTorch Lightning in 2019, Lightning AI was launched to reshape the development of artificial intelligence products for commercial and academic use.

Focusing on simplicity, sustainability, modularity, and extensibility, Lightning AI streamlines the lifecycle of machine learning development to expand widespread AI adoption. Its aim is to enable individual and enterprise users to build deployment-ready AI tools without having to hire experts or sink resources into in-house infrastructure.

Lightning AI is a company with offices in New York City, Palo Alto, and London backed by $58.6 million in funding from Coatue, Index Ventures, Bain Capital Ventures, and Firstminute.

What’s important to us

We are building a company of people that care deeply about the impact of AI on our society. We value:

  • Integrity: AI is bound to change how we interact with computers, with each other, and the world—for the better. We are committed to building an inclusive company and developing ethical AI that improves humanity.
  • Perseverance: Be bold, take the initiative, and make decisions with confidence. We empower our community, clients, and colleagues to tackle the impossible.
  • Curiosity: We are genuinely interested in finding solutions to advance the state of AI research and foster its application in novel products. It's not about whether we can solve the problem, but how.
We also feel that it’s essential to point out the self-evident here – there’s a genuine lack of diversity in our industry, which has to change. One of our goals is to help drive that change. Lightning AI is fully committed to diversity, equity, and inclusion in all of its practices, especially when it comes to growing our team. Our culture promotes inclusion, and we embrace how rewarding it is to work with people from all walks of life.

What we're looking for

As our very first social media manager, you will have the unique opportunity to build and scale our social media presence. We are looking for you to drive brand awareness, increase engagement, and grow our community by developing creative social media content and interacting with our followers. You will take a collaborative approach by working side-by-side with engineers, developer evangelists, AI educators, and designers to create tweets and posts across all of our social media platforms.

You'll report to Alex, our VP of Operations, and work closely with everyone on our DREaM (developer relations, education, and marketing) team. Joining Lightning AI means that you will be part of a team creating the groundbreaking technology that is transforming the machine learning ecosystem!

What you’ll do

  • Define and execute our social media strategy and campaigns in alignment with product launches, releases, events, and company milestones.
  • Utilize Sprout Social to plan and schedule daily posts with a 2-3 week horizon.
  • Champion cross-functional collaboration by empowering and inspiring team members to create and share content for the products, features, and projects they are working on.
  • Build a dashboard to analyze followers, mentions, impressions, and sentiment over time.
  • Develop and present reports on key social media metrics with the company during townhall.
  • Manage our social media influencer program, from identifying and selecting campaign-specific influencers to managing communications, tracking deliverables, and maximizing ROI.

How we evaluate your candidacy

Our interviews will not only give us insight into your skillset but give you insight into our company.

  • Hiring Manager Interview - 45 minutes: The first interview will be a conversation with Alex, who will focus on your experience at the intersection of social media and technology. We want to dive into the details, learn more about your most successful campaigns, and understand your unique approach to building community.
  • Social Media Exercise - 30 minutes: We will provide a link to an open-source repository and get your ideas for 3 tweets and 3 posts on a social media platform of your choice. There’s no need to make it polished - we’re looking for how you use creativity to tap into our technical audience. We recommend taking a look at our Twitter account to get familiar with our brand voice before you get started. The final part of this exercise is sharing 3 published social media posts that you are the proudest of.
  • Virtual Onsite - 1-1.5 hours: You'll have the opportunity to speak with both our CEO and Chief Of Staff for 30-45 minutes each about your experience creating social media content, social promotion, and collaborating with internal teams.
  • Offer: We determine your level based on your interview performance and make an offer based on geo-located salary bands updated on a monthly basis using Carta's Total Compensation tool. During the presentation call, we will review the base salary, benefits, number of options, notional option value, and strike price. We would like to know if you accept our offer within 7 days.
    • As of 5/16/23, if we hire you in New York, your base salary would fall within the bands below. Please keep in mind that the equity portion of your offer is not included in these numbers and represents a significant part of your total compensation.
      • Senior Social Media Manager, $78,000-$117,000
      • Lead Social Media Manager, $85,000-$128,000

When you'll hear from us

How you’ll be rewarded

We champion equal pay for work of equal or comparable value based on the level of skill, effort, responsibility, and impact of any given role. We use Carta's Total Compensation tool to enable data-driven decision-making around benchmarks, levels, and planning. We are confident that our compensation practices are equitable, explainable, fair, and competitive, and in the spirit of transparency, we provide a compensation bands for each open role.

We pride ourselves on making sure our employees enjoy a good quality of life, no matter where they live. We offer competitive base salaries and stock options with a 25% one year cliff and monthly vesting thereafter. For our international employees, we work with Velocity Global to pay you in your local currency and provide equitable benefits across the globe.

In the US, we offer:

  • 90% monthly premium contributions towards medical, dental, and vision plans for you, you and your spouse, you and your children, or you and your family, along with HSA and FSA options. Our health plans are offered through Aetna, a health insurance company with a care network encompassing 1.3 million doctors and 5,700 hospitals across America.
  • Life and AD&D insurance equal to 1x salary, as well as optional supplemental life insurance for extra peace of mind
  • Flexible paid time off plus 3 weeks of company-wide mandatory vacation in May, August, and December. Most of our employees take a total of 25-30 days off per year.
  • 12 weeks of paid family leave for employees who have worked with the company for 6-12 months and 16 weeks of paid family leave for employees who have worked with the company for 12+ months
  • $500 monthly meal reimbursement, including groceries & food delivery services
  • $1,000 1-time home office build out for a desk, chair, keyboard, pair of headphones, and/or other home office supplies
  • $1,000 annual learning & development stipend for classes, conferences, certifications, and continuing education
  • 100% covered bike membership
  • $45/month to ClassPass, a platform providing access to over 30,000 gyms and studios, as well as 5,000 beauty and spa partners, in 28 countries
  • Access to monthly equity education sessions hosted by Carta and 1:1 meetings with Certified Public Accountants so that you can take proactive measures to minimize taxes due and maximize the value of your equity
  • Ability to early exercise your stock options after 1 year of continuous employment
  • Opportunities to obtain an employment-based immigrant VISA for relocation every 3 years
  • Membership to a local co-working space upon request
  • 24/7 access to:
    • Teladoc, the leader in whole-person virtual care with access to doctors, therapists, and medical experts anywhere you are by phone or video
    • One Medical, a patient-focused on-demand primary care practice
    • Kindbody, a fertility, gynecology, and wellness service provider
    • HealthAdvocate, an employee assistance program (EAP)
    • Talkspace, a comprehensive, personalized mental healthcare platform providing access to licensed therapists for therapy, medication, assessment, healthy living support, and self-help tools
    • Headspace, a guided meditation application focused on improving mindfulness, sleep, and stress-relief