The Role

We’re looking for an experienced performance marketing to drive Loom's growth across the world using data-driven and product marketing techniques. This individual will be at the heart of our online marketing operations, working closely with cross-functional teams like Product, Engineering, and Data, to harness the power of paid search and other performance marketing channels to drive growth. The ideal candidate merges an extensive background in paid search, re-engagement, and performance marketing with a high degree of strategic acumen, leadership, and data analytics capabilities.

In this dynamic position, you'll take the reins of Loom's paid search campaigns, ensuring optimal ROI and aligning with Loom's broader growth goals. Your insights, strategies, and execution will be pivotal in bolstering Loom's online visibility, driving qualified leads, and strengthening our competitive position in the market.

Responsibilities

• Drive strategy and execution of our performance and re-engagement marketing efforts as we continue to scale growth, expand channel mix, and drive lifetime value by building habits & loyalty for unique customer segments
• Lead, plan, and execute paid search campaigns across platforms like Google Ads, Bing Ads, and other search platforms
• Develop, measure, and optimize high-performance campaign strategies using a mix of KPIs to drive user acquisition, engagement, and retention, across new and existing channels
• Collaborate with Product and Design teams to craft compelling ad creatives, landing pages, and A/B tests to improve conversion rates
• Develop and improve marketing attribution funnels to continuously drive growth
• Partner with Design team to develop creative asset variations for testing and strategize with engineers on automation initiatives
• Work closely with data science colleagues to deeply understand paid user engagement
• Build and deliver growth forecasts, partnering with Finance and Product teams to refine scenarios based on expected performance

What We're Looking For

• 6+ years of hands-on experience in performance marketing, with a focus on paid search campaigns and re-engagement strategies
• Deep experimentation experience and mindset with a proven track record of executing A/B tests, optimizing campaigns/landing pages and translating data into insights
• Demonstrated success in collaborating with cross-functional teams like Product, Design, and Finance to drive growth initiatives
• Expertise in Excel (SQL is a huge plus), are comfortable working with large datasets and have an in-depth understanding of statistical analysis (incl. common quant techniques such as regression)
• Successfully tested into and launched at scale both upper funnel and lower funnel channels, including YouTube and CTV
• Proven expertise in audience building, leveraging advanced segmentation and targeting techniques to optimize campaign reach and effectiveness
• Solid experience with various attribution models, ensuring accurate performance measurement and optimization for multichannel marketing campaigns
• Thrives in fast-paced environments and can adapt quickly to shifting priorities