Role Overview

Customer growth isn’t just about getting more people in the door; it’s about getting the right people in the door, at the right cost, and keeping them around profitably. At Mercury, understanding the value of our customers is a top strategic priority, and we’re looking for a Strategic Finance Lead to help us build a deeper, sharper view of customer economics and use that understanding to guide how we grow.

Mercury is modernizing banking* for startups and ambitious companies; just like our customers have ambitious growth plans, so do we. But to grow intelligently, we need clearer answers to foundational questions: Which types of customers are profitable? What is their true lifetime value? What are we spending to acquire them—and is it worth it? This role will be instrumental in driving those insights and applying them across the business.

You’ll own the end-to-end financial strategy for growth, working directly with our VP of Marketing, VP of Growth, and other leaders to shape how we allocate spend across performance channels, brand efforts, and virality initiatives. You’ll also be the central person owning our LTV and CAC frameworks—and using them to influence where and how we scale our customer base.

*Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group, Column N.A., and Evolve Bank & Trust; Members FDIC

What You’ll Do

• Own our understanding of customer value: Build and refine frameworks to define and measure customer lifetime value (LTV) and customer acquisition cost (CAC
• Partner closely with Marketing leadership: Be the primary finance partner to our senior marketing leadership to ensure our marketing investments align with ROI goals and company-level priorities.
• Drive company-wide clarity on customer economics: Help teams across the org understand which customers are most valuable and why, and use that to influence decisions around product, targeting, and budget allocation accordingly.
• Lead strategic planning and forecasting for customer acquisition efforts: Build growth scenarios, model outcomes, and help decide how and where to invest for sustainable growth.
• Translate data into strategy: Go beyond the numbers to help the company make better growth decisions with higher confidence. Bring structure, rigor, and insight to ambiguous questions around who to target and how to convert them profitably.

You Might Be a Fit If You:

• Have 8+ years of experience in strategic finance, consulting, or high-growth tech—especially with exposure to marketing, growth, or customer-level economics.
• Are deeply analytical and fluent in financial modeling, cohort and retention analysis, and understanding the mechanics behind LTV and CAC.
• Are insatiably curious—you love digging into the “why” behind trends and are relentless about turning fuzzy hypotheses into structured insights.
• Know how to see the forest from the trees: You can build detailed models, but also explain the high-level implications clearly and concisely to executives.
• Bring a bias toward action, with the ability to move fast and iterate while keeping a clear strategic north star.

The total rewards package at Mercury includes base salary, equity (stock options), and benefits.

Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.

Our target new hire base salary ranges for this role are the following:

• US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $171,000 - 213,700
• US employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $153,900 - 192,300
• Canadian employees (any location): CAD 161,600 - 201,900

Mercury values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Mercury are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic. We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on January 22, 2024. Please see the independent bias audit report covering our use of Covey here.

#LI-