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Senior Demand Generation Marketer



Marketing & Communications, Sales & Business Development
United States · San Francisco, CA, USA · Portland, OR, USA · New York, NY, USA · Portland, OR, USA · San Francisco, CA, USA · Canada · Remote
Posted on Thursday, January 18, 2024

Leonardo Da Vinci once said, “realize that everything connects to everything else.” That is certainly true in B2B marketing today, where every touchpoint with the customer is a piece of data and a new opportunity to grow business.

At Mercury, we’re building better banking for all types of businesses.* We started by imagining what the best banking platform for startups would be like. Fast forward a few short years, and we are adding more and more financial tools to support businesses as they grow.

To prepare for our next stage of growth, we’re looking for a seasoned B2B Senior Demand Generation Marketer. In this role, you’ll be responsible for leading targeted, cross-channel campaign strategies to improve lead quality and close rates. You’ll partner closely with sales and marketing on developing a lead scoring model and account-based marketing strategy. This is a new role at Mercury, so we are looking for someone who is excited to shape how this function works with team members at Mercury across Sales, Marketing, Engineering, Data Science, and Compliance.

You will:

  • Establish goals for qualified lead volume and build a marketing experimentation and campaign plan to reach those goals.
  • Partner with marketing ops on developing a model to define, capture and measure leads, MQLs, and SQLs. Define intent signals to be used for campaign personalization and outreach.
  • Collaborate with the sales team to define ideal customer profiles. Use data and insights to identify characteristics of high-value accounts.
  • Develop, monitor and launch cross-channel ABM and demand generation campaigns across paid and owned channels (content, email, social, events), with the goal of generating and nurturing leads to the point where they’re ready for a sales call.
  • Partner with the performance marketing team on paid marketing approach for re-engaging high quality leads.
  • Establish experimentation roadmap for A/B testing tactics, landing pages, and marketing messages.
  • Regularly share out business impact of Demand Generation programs. Set goals for continuing to improve and optimize the funnel.
  • Champion and educate the broader company on best practices around personalization and growth tactics.

You have:

  • 8+ years of marketing experience, with 5+ years experience in B2B demand generation, growth marketing, or account-based marketing. 2+ years of experience at a tech company (FinTech a plus but not required). Experience in both product-led growth and enterprise sales is ideal.
  • Extensive understanding of demand generation and account-based marketing best practices.
  • Has a solid understanding of Salesforce or similar CRM software and an appetite to learn new tools. Bonus if you’re familiar with tools such as 6sense, Demandbase and Terminus.
  • Proven experience partnering with sales teams and leading complex, cross-team initiatives.
  • A natural storyteller with data, exhibiting strong analytical skills and the ability to track and analyze KPIs; familiarity with SQL is a plus.
  • A record of creating effective, cross-channel campaigns and leading by experimentation.

We often think it is easier to show than to tell - you’re encouraged to try our demo site and see the product for yourself.

*Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust, Members FDIC.

The total rewards package at Mercury includes base salary, equity (stock options), and benefits.

Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a job candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.

Our target new hire base salary ranges for this role are the following:

  • US employees in the New York City or San Francisco Bay Area: $163,500 - $192,300 USD
  • US employees outside of the New York City or San Francisco Bay Area: $147,200 - $173,100 USD
  • Canadian employees (any location): CAD 148,800 - 175,000