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DACH Marketing Lead



Marketing & Communications
Munich, Germany
Posted on Friday, June 21, 2024

As the DACH Marketing Lead you’ll own the end-to-end planning and execution of the marketing strategy for the DACH region, including multiple channels such as events, content marketing, paid media, webinars, and ABM. This person can be based in Berlin or Munich.

What You'll Do:

  • Plan and execute regional marketing programs by partnering with marketing teams, sales, and external partners to generate pipeline and support regional revenue goals.
  • Drive close alignment with sales on marketing campaigns, lead management processes, and support territory planning within the DACH region.
  • Generate field events to drive qualified engagements within target markets, create and accelerate sales opportunities, and build Navan brand awareness.
  • Work with global teams to be the voice of the German customer and sales teams, ensuring we’re catering to the nuances of the region.
  • Reporting - track, measure, and provide progress reports. Use key data and reports to uncover trends to aid decision-making.
  • Ensure our regional marketing programs adheres to Navan brand marketing standards and are aligned with strategy.

What We're Looking For:

  • An ability to think strategically AND roll up their sleeves to get things done
  • A passion for taking ownership of the DACH market, experience executing high-impact marketing programmes that build demand, increase awareness, and exponentially grow revenue
  • An obsession with localising and/or re-creating the entire marketing mix to achieve our goals
  • An ability to use strong written and verbal skills to build a narrative and tell a compelling story.
  • Experience working closely with sales and customer success teams
  • Expertise in, or ability to quickly learn, tools such as Marketo and
  • A history of delivering effective marketing strategies from ideation to execution and reporting
  • Experience in multi-channel demand strategies, including content, campaigns, search, social, paid, and field marketing
  • Demonstrated an ability to build cross-functional partnerships to achieve outsized results.
  • The ability to juggle multiple company-wide goals and work with multiple teams at once