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Lead, Product-Led Sales



Product, Sales & Business Development
United States
Posted on Tuesday, May 14, 2024

About ngrok Inc.

ngrok empowers developers to build for the internet. This involves challenging problem-solving around networking, reliability, and performance. We build tools for engineers in nearly every Fortune 500 company and are expanding our offerings targeted at production workloads and use cases. And our customers love us:

Our employees are low-ego, curious learners with a passion for developer-first tooling. We use our engineering values steward, replenish, engineer, and be there to guide our work. As a company, we set aside an hour each fortnight for shared introspection about anxieties and excitement, both personal and professional. We’re building an inclusive, remote-first organization that sets each individual up to be their best self.

We believe the total addressable market for ngrok is in excess of $73 billion and are increasing our growth to capture that.


The opportunity

We're seeking a dynamic sales executive to lead our self-service business segment. As one of the founding Product-Led Growth (PLG) sales hires, you’ll be responsible for experiments that drive growth for our company as we go from product-market fit to go-to-market fit. Here, you'll have the chance to experiment with growth channels, foster community engagement, and discover creative methods to connect with our target customers. The ideal candidate will have a strong background in PLG sales and a deep understanding of the developer tooling landscape.


  • Serve as a player/coach, actively participating in sales efforts while providing mentorship and guidance to team members.
  • Foster close collaboration with cross-functional teams, including product, marketing, and customer success, to optimize the self-service customer journey.
  • Drive continual enhancement in sales processes and methodologies to maximize efficiency and scalability.
  • Analyze sales data and market trends to pinpoint growth opportunities and optimizations.
  • Manage and organize your pipeline and activities in Apollo and Salesforce


  • 5+ years of proven experience in Product-Led Growth (PLG) sales, selling a developer product to product and developers
  • Startup experience is highly preferred, showcasing a track record of propelling rapid growth within a fast-paced environment
  • Strong technical acumen and familiarity with developer tooling and infrastructure technologies.
  • Very comfortable with ambiguity and enjoy experimenting with new ideas
  • Experience in analyzing data to recognize patterns and pull out insights that help drive GTM decisions
  • Bonus points:
    • Prior experience in product management, growth, customer success, sales engineering, engineering, or technical support roles
    • Bachelor's degree or coursework in Engineering, Computer Science or a comparable field, have completed a Developer bootcamp, or have some equivalent technical experience



All candidates must be US-based, and legally authorized to work in the United States.

If your experience is close but doesn’t fulfill all requirements, please apply. ngrok is on a mission to build a special company. To achieve our goal, we are focused on hiring people with different backgrounds, perspectives, and experiences!


Compensation for this role depends on level, but we provide a competitive mix of salary and equity.

We provide a 401(k) with a 100% match up to 3% of your salary and a 50% match up to another 2%.

We provide healthcare, dental, and vision with premiums fully covered on the base plan for employees. Half of premiums are covered for dependents.

We offer unlimited PTO and a culture in which the overwhelming majority of employees take more than four weeks. Your manager is also on the hook for encouraging you to do the same.