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Director, Digital Marketing & Social Media, Pokémon GO



Marketing & Communications
Seattle, WA, USA
Posted on Tuesday, June 4, 2024

At Niantic, we’re passionate about real-world, social, mobile games that inspire players to explore the world together! We are seeking a Director to lead our social media team in their effort to build and grow engaging online communities. In this role you'll define digital strategies that align with our organizational objectives, illustrating how they contribute to our broader business goals. You'll bring a mix of creative vision, critical thinking, and leadership excellence to manage digital campaigns, team dynamics, and cross-departmental collaborations.


  • Growth Planning: Build and implement groundbreaking comprehensive social media and digital marketing strategies that improve brand awareness, increase engagement, and drive business objectives.
  • Leadership: Lead and mentor the team, encouraging an environment of collaboration, creativity, and continuous improvement while also representing the team in senior level meetings to articulate the team's strategies, achievements, and needs.
  • Analytics and Reporting: Regularly analyze and report on the performance of digital campaigns to senior leaders and executives, using insights to inform our strategic marketing direction including user acquisition strategies.
  • Trend Monitoring: Stay abreast of the latest social media trends, tools, and technologies, incorporating innovative practices to keep the brand at the forefront of the digital landscape.
  • Cross-Functional Collaboration: Work closely with other marketing leaders to develop and execute successful omnichannel marketing strategies that integrate social media in meaningful and impactful ways.
  • Required in-office 2 days on Monday and Wednesday.


  • Proven experience leading social media and digital marketing teams, ideally in the mobile gaming or digital advertising industries.
  • Bachelor's degree or equivalent experience in Social Media, Marketing, Advertising, or a related field.
  • Strong understanding of social growth strategies and how owned and operated channels can help drive performance in user acquisition.
  • Strong background in both ATL and BTL marketing techniques, with specific examples of past campaigns where integration led to measurable success.
  • Excellent communication and social skills, with the ability to work effectively with creatives, agencies, and internal teams at all levels.
  • Highly analytical with a data-driven approach to decision-making.
  • Experience working with third party IP, operating within strict brand standards, and navigating brand feedback and approval processes.
  • Passion for mobile gaming and a deep understanding of the gaming audience.
  • Plus if you have a strong familiarity and knowledge of the Pokémon and Pokémon GO brands.
  • Comfortable working in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice.
  • Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications, including synchronous interactions with others.

The total compensation package for this position includes a new hire offer base salary range of $200,100 - $234,000 + bonus + equity + benefits.

Individual pay within this salary range is determined by work location and additional factors, including assessed job-related skills, experience, and relevant education or training. Your recruiter can answer any questions about new hire total compensation during the hiring process. An overview of benefit offerings for your location can be found on the careers page.

Join the Niantic team!

Niantic's global-scale augmented reality platform and digital map powers spatial computing experiences in the real world. Incubated out of the Maps team at Google, Niantic first created Ingress and then Pokémon GO, a cultural phenomenon and hit game played by tens of millions of people each month. Niantic’s Lightship platform, which powers Pokémon GO, also supports the company's other games including Pikmin Bloom, Peridot and Monster Hunter Now. Developers use Niantic’s platform to build their own AR applications and experiences, either with the Lightship Platform or directly through the web with 8th Wall.

We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.

Niantic is a hybrid first company. We believe that in person interaction and collaboration fosters creativity, a sense of community, and is critical to our future success as a company. Our hybrid work schedules allow for a mix of remote and in-office work.

We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Palo Alto, Bellevue, Kansas, London, Tokyo, Hamburg, Hyderabad, and Zurich. #LI-HYBRID