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Senior Director, International Demand Marketing



Marketing & Communications, Sales & Business Development
Madrid, Spain
Posted on Friday, May 31, 2024

Strength in Trust

OneTrust unlocks the full potential of data and AI, securely and responsibly. Our platform enforces the secure handling of company data, empowering organizations to drive innovation responsibly while mitigating risks. With a comprehensive suite of solutions spanning data and AI security, privacy, governance, risk, ethics, and compliance, OneTrust enables seamless collaboration between data teams and risk teams to enable rapid and trusted innovation. Recognized as the market leader in trust, OneTrust boasts over 300 patents and serves more than 14,000 customers globally, ranging from industry giants to small businesses.

The Challenge

OneTrust is seeking an experienced marketing leader to drive awareness and adoption of the OneTrust platform for our International territories (EMEA, APJ, LATAM). This role is responsible for defining the regional marketing strategy and driving in-market programs to achieve our International pipeline and revenue objectives. They will lead a team of field and event marketers that develop and run campaigns and programs to generate quality leads, move prospects through the sales cycle, build deeper customer relationships, and grow customer usage.

The person in this role works collaboratively with sales leadership, global digital and demand center, partner marketing, product marketing and other marketing teams to strategically design and execute marketing initiatives, both directly and with/through Partners.

Your Mission

  • Define marketing strategies and programs that build awareness, acquire net new accounts, and increase customer usage across all subregions: UKI/Northern EMEA, Central & Southern EMEA, RoEMEA, LATAM, and APAC)
  • Work closely with sales & marketing leadership and marketing operations to identify and track joint goals around leads, pipeline, revenue and conversions
  • Lead a team of marketing professionals that plan and deliver demand generation programs, including integrated campaigns, events, digital marketing, and partner marketing programs
  • Develop customer expansion/monetization marketing strategies to support diversification of the OneTrust go-to-market motion
  • Build scalable, repeatable marketing programs that have broad, but targeted reach
  • Continually experiment and introduce new approaches to marketing to that engage customers and prospects in innovative ways
  • Partner with global marketing teams to customize programs for EMEA, APJ & LATAM
  • Track, measure, and analyze the performance of marketing campaigns and report results to sales and marketing leadership
  • Manage the EMEA, APJ & LATAM marketing budget, including allocation and reconciliation

You Are

  • 12+ years of relevant marketing experience, ideally in the B2B SaaS space, with a focus on Security and Data personas
  • Proven track record of leading high performing teams that create and execute field and partner marketing programs
  • Demonstrated experience working with sales leadership and sales teams in driving pipeline and revenue
  • Strong team player and leader with the ability to influence, work cross functionally, build relationships with key stakeholders and thrive in highly collaborative and fast paced environments
  • Problem-solver with strong analytical skills, strategic thinking, business acumen and the ability to find creative ways to optimize performance
  • Proven success managing complex and multi-faceted marketing programs with the ability to drive projects through completion
  • Adept at making resources allocation decisions and tradeoffs to make the appropriate long term strategic investments while maintaining the short-term delivery of results
  • Proven knowledge of lead flow process and sales and marketing automation tools, such as SFDC and Marketo

Where we Work

OneTrust embraces a hybrid working model. Our Working@ OneTrust initiative is our way of clarifying where we hire, how we work together, and where we’re located in that hybrid model.

The underlying “why” for Working@ is that we are intentional about the culture that we want to create together. That includes bringing teams together, in-person, throughout the year to collaborate, build connections, learn from each other, and celebrate our wins to Finish Stronger.

We are committed to a flexible approach informed by a set of guiding principles. You’ll see that reflected in our worker designations: “Office-flex” and “Location-flex”.

  • Office-flex: Like a traditional hybrid model, OneTrust “Office-flex” employees may be asked to work in an office periodically if they are within a commutable distance to a OneTrust office. This includes coming into the office for our Company Kickoff, Company All Hands, and other larger company events. Beyond that, we give our leaders and teams the flexibility to set additional guidelines based on the nature of your role.
  • Location-flex: Similar to other companies’ remote policies, for OneTrust “Location-flex" roles, you will primarily work from your home office location. However, you may be required to travel to our OneTrust offices or customer sites periodically based on the nature of your role.

Each role may have specific requirements, so we encourage you to verify the location of the role with your recruiter during your first interview.


As an employee at OneTrust, you will be part of the OneTeam. That means you’ll receive support physically, mentally, and emotionally so that you can do your best work both in and out of the office. This includes comprehensive healthcare coverage, flexible PTO, equity stock options, annual performance bonus opportunities, retirement account support, 14+ weeks of paid parental leave, career development opportunities, company-paid privacy certification exam fees, and much more. Specific benefits differ by country. For more information, talk to your recruiter or visit


Check out the following to learn more about OneTrust and its people:

Your Data

You have the right to have your personal data updated or removed. You also have the right to have a copy of the information OneTrust holds about you. Further details about these rights are available on the website in our Privacy Overview. You can change your mind at any time and have your personal data removed from our database. In order to do this you must contact us and let us know you wish to be removed. The request should be made on the Data Subject Request Form.

Our Commitment to You

When you join OneTrust you are stepping onto a launching pad — the countdown has begun. The destination? A career without boundaries working alongside a diverse and inclusive crew who is passionate about doing meaningful work. As a pioneer, your voice and expertise will help chart the direction of an entirely new industry — Trust. Our commitment to putting people first starts with you. Your growth is part of the mission. Our goal is to give you the power to embark on the next phase of your uniquely, unique career

OneTrust provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by local laws.