Growth Associate, Community (SF)
Persona
Marketing & Communications, Sales & Business Development
San Francisco, CA, USA
Posted on Jun 28, 2025
About Persona
Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.
We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Coursera uses Persona to ensure the right person is earning each degree. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.
We believe that making the internet safer and more human requires a team that reflects the diverse, global nature of the people we aim to serve. We’re growing rapidly and looking for exceptional people to join us.
About the role
The Growth Associate, Community will play a key role in building and scaling Persona’s community presence across events, partnerships, and digital programs. You’ll help execute thoughtful, high-impact experiences that connect our customers and ecosystem partners, elevate our brand, and generate commercial momentum. This is a highly cross-functional role that blends execution and creativity across field marketing, partnerships, content, and operations — ideal for someone who thrives on making things happen and loves connecting people.
What you'll do at Persona
- Community events & partner activations
- Support the execution of community events — from sourcing venues and managing logistics, to running event-day operations and ensuring a polished participant experience
- Coordinate closely with external partners, panelists, and internal stakeholders on programming, run-of-show preparation, attendee management, and post-event follow-ups
- Help planning and coordination of community event programs across geographies and niches, including select international markets
- Grow our community partnerships
- Help grow our ecosystem by supporting partnership-driven programming — co-hosted events, content collaborations, and technical expert groups
- Act as a key day-to-day point of contact for community partner relationships including handling inbound emails and working with internal stakeholders to assess potential opportunities (for co-hosted events, content partnerships, or commercial opportunity triaging)
- Support in the development of scalable processes to provide standardized offerings to organizations hoping to partner with Persona within the community surface
- Ensure offers are up-to-date and appealing for startup communities including venture capital firms, accelerators, and incubators
- Create & amplify community content
- Drive community content programs including:
- Podcast programming: planning new seasons, identifying topics, inviting and coordinating internal & external guests
- Writing event recaps on our community channels (Slack, newsletter, blog), co-creating partner spotlights, managing the content calendar, and encouraging contributions
- Third-party platforms: launch campaigns (e.g. Product Hunt), and review platforms (e.g. G2, Capterra)
- Explore new ideas: Persona’s community efforts are always evolving — you’ll have the opportunity to test creative concepts, pilot AI-driven initiatives, and shape what the future of community looks like at Persona
What you'll bring to Persona
- At least 1-2 years of relevant industry experience in community, events content, marketing, or related functions
- You’re excited to use AI as a core part of how you work — whether to streamline processes, spark new ideas, or move faster. You don’t need to be an expert, but you’re eager to experiment and build AI into your daily toolkit
- You are a strong collaborator and scrupulous thought partner
- You are highly organized, able to manage and prioritize multiple moving parts
- You thrive in a fast-paced environment and are energized by moving quickly
- You can give and solicit feedback in order to raise the quality bar
- You think about building excellent processes
- Curious and not averse to try new emerging tools
Nice to have
- You are a strong communicator — you have excellent verbal and written communication skills. You thrive when talking to customers, clients, and have a strong interest in cultivating relationships & connecting people.
- You are self-driven and have a “get it done” attitude — you are comfortable navigating ambiguity, relentlessly prioritize based upon business impact, and are able to keep multiple workstreams on track in an extremely fast-moving environment.
- You are curious and detail-oriented — you like to develop deep customer, product, and industry knowledge so you can draw the connections. You optimize for learning at every stop.
Compensation & equity
This salary range is the estimated base salary range. Base salaries are just one component of the total compensation package and are determined by a number of factors such as years of experience, expertise, qualifications and more. In addition to base salary, we offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline based on market data for roles located in the San Francisco Bay Area, and may vary depending on location. Salary ranges are subject to change without notice.
Benefits and perks
Persona offers a wide range of thoughtful and inclusive benefits for this role, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipends, wellness benefits, unlimited paid time off, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you’d like to better understand what it’s like working at Persona, feel free to check out our reviews on Glassdoor.
Diversity, equity, inclusion and belonging
At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first.
We strive to promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.