Any listed compensation is an estimated base salary range. Base salaries are just one component of the total compensation package and are determined by a number of factors such as years of experience, expertise, qualifications and more. In addition to base salary, we offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline based on market data for roles located in the San Francisco Bay Area, and may vary depending on location. Salary ranges are subject to change without notice.

About Persona

Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.

We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Instacart relies on Persona to verify shoppers who onboard onto their platform before delivering groceries to your doorstep. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.

We’re growing rapidly and looking for exceptional people to join us!

About the Role

We’re looking for a Senior Revenue Operations Analyst to join our high-performing RevOps team and support the company during its critical next phase of growth. This role is ideal for someone with 2-4 years of experience who thrives at the intersection of strategy, data, and execution – someone who can zoom out to see the bigger picture while also rolling up their sleeves to get into the details.

You’ll play a key role in driving reporting, analytics, and process optimization across our go-to-market motion, partnering closely with Sales, Finance, Marketing, and Customer Success leaders. This is a high-visibility role with strong growth potential – you’ll partner closely with the revops, marketing, sales, and post-sales teams and have the opportunity to take on increased ownership as the company scales.

You’ll report directly to the Senior Director of Revenue Operations and work alongside a team of Salesforce Administrators and Analysts who will support your success.

What You’ll Do at Persona

Reporting & Analysis

• Conduct quantitative analyses to identify trends, opportunities, and risks that inform GTM strategy and decision-making.

• Build and maintain reports and dashboards in Salesforce to track pipeline health, productivity, and performance metrics across the Strategic segment.

• Deliver clear, actionable insights to leadership to drive data-backed planning and execution.

Sales Process Optimization

• Partner with cross-functional teams to streamline and improve sales workflows, ensuring data integrity and operational efficiency.

• Manage and optimize sales development tools and oversee lead routing activity to maintain our high velocity of deal closes

• Help document and refine best practices to scale repeatable, effective processes across the GTM org.

Cross-Functional Collaboration

• Work closely with Sales, Finance, Marketing, and BI to ensure consistent definitions, data alignment, and operational execution.

• Support strategic initiatives that drive revenue growth and improve team productivity.

• Contribute to the annual planning and target-setting process through data analysis and insights.

Tools & Technical Enablement

• Be fluent in Salesforce - building reports, troubleshooting data discrepancies, and partnering with admins to drive automation.

• Support integrations and reporting workflows across Salesforce, Google Sheets, and BI tools (e.g., Sigma, Looker).

• Identify opportunities to enhance efficiency through better tooling and process automation.

What You’ll Bring to Persona

• 2-3 years of experience in Revenue Operations, Sales Operations, or Strategy roles at a high-growth SaaS or B2B company.

• Proficiency in Salesforce - comfortable navigating, reporting, and managing data independently.

• Strong analytical and problem-solving skills; able to structure ambiguous problems and interpret complex datasets.

• Excellent communication and organizational skills, with a keen eye for detail.

• Ability to thrive in a fast-paced, dynamic environment - balancing execution and strategic thinking.

• A self-starter mentality: proactive, resourceful, and excited to take ownership and grow within a scaling company.

• A team player who values collaboration and cross-functional partnership.

Bonus Points:

• Experience with SQL and BI tools.

• Familiarity with GTM analytics, forecasting, or attribution modeling.

• Prior experience supporting enterprise or strategic sales teams.

Full-time Employee Benefits and Perks

For full-time employees (excluding internship and contractor opportunities), Persona offers a wide range of benefits, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipend, wellness benefits, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you’d like to better understand what it’s like working at Persona, feel free to check out our reviews on Glassdoor.

Compensation Range: $80K - $120K