Pleo is Europe’s #1 spend management solution and we’re growing fast. We need someone to help us scale our marketing operations systems and processes that will fuel our growth.

How are we doing this? 💳

We're building a world-class Marketing Operations team that will deliver a great experience across the customer life-cycle. This function unlocks the true growth potential and improves customer lifetime value.

Marketing Operations is a relatively new function in Pleo and is part of the Revenue Operations domain with the primary objective to ensure marketing effectiveness and efficiency.

As the Senior Manager of Marketing Operations you will help us create this space and lead our efforts to unify our processes, platforms and operations across the range of technologies used to support the entire marketing & SDR function.

You’ll be a team lead reporting to our Head of Operations, and will have a pivotal role in impacting our brand awareness, demand generation and growth. You will optimise the current tech stack, onboard new tools, roll out new features and focus on improving our Marketing pipeline and performance in partnership with sales and marketing leadership .

This role can be in-office, remote or hybrid, as long as you are able to travel occasionally to our London office (likely once or twice per month)

What You’ll Be Doing 🤝

• Knowledge of the marketing technology stack, including systems architecture, integrations and APIs, data mapping, and data taxonomy–ensuring that data passes seamlessly across the MarTech stack in service of the comprehensive funnel.
• Create and deliver the marketing technology roadmap that supports business needs and objectives
• Ensure the successful deployment of new technologies and features through delivery of training and enablement programmes
• Evaluate and drive the implementation of new technologies, research emerging technologies, define a structured martech selection framework, lead the vendor selection process, and negotiate agreements.
• Drive data management and control over the capture, unification, and maintenance of marketing data–ensuring data integrity is maintained throughout our systems
• Own marketing database management strategy and governance –ensuring data collection and utilisation is secure and aligned with all regulations and our Data, Legal, and Operations policies
• Develop, implement, and optimise lead management processes and workflows to enhance efficiency and productivity.
• Create strong bonds and ensure full alignment with product, marketing, data & analytics teams and other key stakeholders across the business to proactively manage dependencies from the CRM to commercial reporting and other systems
• Own and ensure the validity and integrity of critical commercial KPIs like MQLs, Deals, and Pipeline
• Ensure accurate demand source tracking and drive continuous improvements of Pleo’s measurement model
• Work with marketing, revenue operations and sales leaders to ensure effective processes are in place to actively monitor, analyse, measure and report on key marketing metrics including marketing contribution to pipeline and programme ROI
• Manage and develop the Marketing Operations team, providing guidance, coaching and career development support.

What we look for in you 🔎

• 10-15 years of marketing operations experience
• Experience of working in a B2B SaaS business, familiar with SaaS oriented metrics and KPIs
• Deep, hands-on knowledge and experience of marketing automation and CRM platforms. HubSpot is a plus
• Ability to demonstrate knowledge of modern marketing, including understanding the latest technology that can support B2B marketing strategies
• Proven track record in rolling out new technology, including the creation of training and process change documentation
• Vendor management and project management skills are essential
• Strong interpersonal skills. Must be influential, but able to work effectively in a project team
• Excellent written and verbal communication skills
• Strong organisational skills and the ability to effectively manage multiple projects at one time
• Critical and strategic thinking skills, solution-oriented and flexible in your approach
• Experience in team management, capability building, and career progression

Show Me The Benefits!

• Your own Pleo card (no more out-of-pocket spending!)
• Lunch is on us - with catering in our Lisbon, Copenhagen and London offices or a monthly lunch allowance paid directly together with your salary in other markets 🍜
• Private health insurance to ensure you’re fit in body and mind to do your best work
• Flexible remote working policy
• 25 days of PTO + public holidays
• Option to purchase 5 additional days of holiday through a salary sacrifice
• Wellbeing days - fully paid days off designed for a slower pace, allowing you to take time to recharge and prioritise self-care
• We’re trialling MyndUp to give our employees access to free mental health and wellbeing support with great success so far ❤️‍🩹
• Access to LinkedIn Learning - acquire new skills, stay abreast of industry trends and fuel your personal and professional development continuously
• Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work 👶
• All of us have a stake in Pleo’s success - ask us about our equity grant scheme