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SEO Strategist



Marketing & Communications
New York, NY, USA
Posted on Friday, May 17, 2024

About Ramp

Ramp is the ultimate platform for modern finance teams. Combining corporate cards with expense management, bill payments, vendor management, accounting automation and more, Ramp's all-in-one solution is designed to save businesses time and money, and free finance teams to do the best work of their lives. Our mission is to help build healthier businesses, and it’s working: over 25,000 businesses on Ramp to save an average 5% and close their books 8x faster.

Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables tens of billions of dollars in purchases each year.

Ramp's investors include Founders Fund, Stripe, Citi, Goldman Sachs, Coatue Management, D1 Capital Partners, Redpoint Ventures, General Catalyst, and Thrive Capital, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart. In 2023, Ramp was named Fast Company’s #1 Most Innovative Company in North America, LinkedIn’s #1 Top Startup in the U.S., a CNBC Disruptor, and a TIME100 Most Influential Company.

About the Role

Ramp is in a critical phase of growth – join our SEO team where you will own an important function of Ramp’s customer acquisition machine. The SEO strategist will be the end-to-end owner of at least two of Ramp’s SEO content pillars. The strategist will manage keyword strategy, planning, content production, testing, and optimization to drive organic traffic via search.

What You’ll Do

  • Perform ongoing keyword research to discover new opportunities and new trends based on industry and company product evolution

  • Be the product manager for the end-to-end content production process to target keywords. This includes working with Ramp’s editorial team, recruiting and managing contractors and independent contributors, leveraging AI tools, and growing content partnerships

  • Monitor and analyze SEO digital channel performance and maintain reporting on organic campaign performance, traffic, conversion, keyword rankings, and ROI

  • Drive a hypothesis-driven, analytics-based approach to lead improvements in rank and performance

  • Proficient in designing tests and working with the web team to optimize email conversion rates

  • Perform content audits to advise campaigns and content creators on when to create new content, update old content, and consolidate older content to ensure rankings and best practices for optimizing user experience

  • Monitor traffic and understand the impact of optimizations as well as external changes - algorithm updates, SERP changes, Google global algorithm changes

  • Develop technical improvements for page and user experience that will benefit SEO growth and enable our engineering team with SEO insights

  • Responsible for managing SEO forecasting goals using provided models to predict and track performance metrics.

What You’ll Need

  • 3+ years of SEO experience

  • Demonstrated track record of developing creative solutions and achieving SEO success

  • Command of technical SEO, content management, link-building, keyword research and related skills

  • Structured problem-solving skills – dissect complex problems, identify solutions, and prioritize based on potential impact

  • Builder mentality– bias to driving impact hands-on rather than defaulting to delegation

  • Strong understanding of enterprise SEO platforms (e.g., STAT, Ahrefs) and tools as well as a strong understanding of how to best use LLMs to achieve SEO goals

  • Team-first attitude and communication skills that allow you to influence others at all levels and across all functions within the organization to rally behind shared business goals

  • Able to communicate with Engineering teams and explain the impact of technical SEO fixes and request necessary updates.

  • Experience with data-driven experimentation and exceptional ability to draw insights from both quantitative and qualitative data

Nice to Haves:

  • Experience with frontend development concepts and technologies (HTML / CSS)

  • Statistical literacy and familiarity and proficiency in technical data skills, e.g. SQL, Python and R

  • Experience in growth-specific analytics

  • Experience with design tools like Figma, Photoshop

Benefits (for U.S.-based full-time employees)

  • 100% medical, dental & vision insurance coverage for you

    • Partially covered for your dependents

    • One Medical annual membership

  • 401k (including employer match on contributions made while employed by Ramp)

  • Flexible PTO

  • Fertility HRA (up to $5,000 per year)

  • WFH stipend to support your home office needs

  • Wellness stipend

  • Parental Leave

  • Relocation support for NY

  • Pet insurance