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Senior Manager, Marketing Operations

Rippling

Rippling

Marketing & Communications, Operations
San Francisco, CA, USA
Posted 6+ months ago
About Rippling
Rippling is the first way for businesses to manage all of their HR & IT—payroll, benefits, computers, apps, and more—in one unified workforce platform.
By connecting every business system to one source of truth for employee data, businesses can automate all of the manual work they normally need to do to make employee changes. Take onboarding, for example. With Rippling, you can just click a button and set up a new employees’ payroll, health insurance, work computer, and third-party apps—like Slack, Zoom, and Office 365—all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $700M from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, and Bedrock—and was named one of America’s best startup employers by Forbes (#12 out of 500).
About the role
Rippling is looking for a highly skilled Senior Manager of Marketing Operations to support our Account Based Marketing and Outbound Sales Development teams. ABM and outbound efficiency will be a critical piece of Rippling’s GTM strategy moving forward and we are looking for a self-sufficient individual who can connect the dots with structured and efficient operational processes.
A successful candidate has experience doing multi-channel operational support for many marketing disciplines; everything from digital ads, events, direct mail, email, etc. In this role, you’ll have the opportunity to collaborate with sales and marketing to drive efficiency for high visibility cross-functional campaigns. This role will report directly to the Senior Director of Marketing Operations and work very closely with RevOps team members.
What you will do
  • Lead the operational support for Rippling’s Account Based Marketing motion and the outbound Sales Development teams

  • Drive efficiency for multi-channel cross functional campaigns through operational success

  • Manage our ABM and sales technology stack; everything from enrichment vendors, direct mail, sales engagement, email, etc.

  • Lead cross-functional strategic projects; including infrastructure changes, exploring new technology and data sources, implementing automation, and mechanisms to measure impact

  • Aggregate different intent signals and operationalize the data to promote automated and strategic actions across marketing and sales

  • Collaborate with RevOps to grow our addressable market and segment that market within our tech stack

  • Partner closely with the ABM/Outbound leaders to prioritize strategic initiatives and then work with the technical supporting teams to build effective long term solutions

  • Partner with Growth Analytics and Marketing leaders to develop a lifecycle marketing funnel and framework that groups accounts into buckets of intent/engagement/ICP

  • Build business facing documentation that speaks to sales and marketing use cases in a consumable way

What you will need
  • 5+ years of Marketing Operations experience

  • Multi-channel operational support experience; digital ads, event marketing, direct mail, etc.

  • Advanced knowledge in SFDC and overall marketing technology stacks including enrichment, demo booking, intent, ads, event registration, etc.

  • Experience building advanced automation via platforms such as Workato/Zapier/SFDC flows/etc.

  • Strong analytical and conceptual problem-solving skills

  • Superb project management skills; experience with different types of PM frameworks

  • Excellent cross-functional stakeholder management

  • Exceptional presentation skills and organized communications

  • Strong Microsoft Excel / Google G-Sheets skills

If you're a strategic thinker with a passion for marketing operations and data automation, we'd love to hear from you. Come join our team at Rippling and help us revolutionize the way businesses manage their HR and IT operations.
Additional Information

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a 40 mile radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.