About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

At Rippling, the growth team is the tip of the spear of revenue generation. Our team’s job is to maximize revenue by efficiently driving sales demos. We do that by running marketing experiments across multiple channels and motions, then rapidly scaling the ones that work.

We're looking for a Web CRO Manager to join us at Rippling. Hamid at Kleiner Perkins recently said that "Rippling's growth is in the 1% of the 1%. At their scale, they are one of the fastest growing companies in the world" - and this role is critical to accelerating that trajectory. You'll own our web conversion strategy worldwide for our website, and own our direct web KPIs. Reporting to our Head of Performance Marketing, you'll be the driving force behind our web performance, working cross-functionally with web ops / eng, design, and other marketing teams to continuously push the boundaries of possible. We're building the future of workforce management, and if you're a data-driven optimizer who loves turning insights into impact, we want you on our team.

This is a career-defining opportunity for a go-getter and somebody who’s hungry to operate in a fast-paced environment while working with a world class team. We prioritize slope over intercept and expect you to be a self-starter, analytical, first principles-oriented, bring big ideas, and challenge yourself to deliver step-change improvements.

What you will do

• Experimentation: Drive our end-to-end website CRO strategy and build a robust experimentation engine that moves the needle on funnel conversion. You'll craft the roadmap that turns traffic into qualified leads, running rapid experiments to continuously improve our conversion funnel.
• Data-Driven Optimization: Leverage our analytics stack to identify conversion bottlenecks and opportunities. You'll translate complex data into actionable insights that drive our optimization roadmap. We're looking for someone who's obsessed with the numbers and knows how to turn insights into impact.
• Cross-Functional Impact: Partner with technical teams (e.g. web developers for more complex experiments) to execute high-impact experiments at speed, and self-serving execution wherever possible to get work done. You’ll also partner with SEO, GTM, and Sales to help shape the content roadmap aligned with driving website traffic and generating qualified leads.
• Business Accountability: You’ll own conversion KPIs (leads, MQLs, booked demos) throughout the funnel related to our direct traffic and report on inputs, outputs, insights, and plans.
• Technical Ownership: Shape our experimentation and analytics tech stack to enable faster, more sophisticated testing. You'll help build the infrastructure that allows us to move quickly and measure precisely.
• UX Innovation: Relentlessly optimize our user experience to maximize conversion. You'll need to balance conversion optimization with maintaining the premium feel of our brand.

What you will need

• Experience:
• • 6+ years of relevant work experience, of which at least 2 are in a CRO, web optimization, or a related field focused on iterative testing and rapid experimentation. Direct experience designing A/B tests informed by user pain points and interpreting results
  • Strong analytical skills and experience with web analytics tools (e.g., Google Analytics, Amplitude, Hotjar, Optimizely, Statsig, etc.)
  • Excellent understanding of user experience best practices and website design principles
  • Strong communication and presentation skills, with the ability to translate complex data into actionable insights.
  • Scrappy, quick-moving and biased-to-action. Preferably worked at a startup before.
  • SQL experience
• Strong ownership mindset: Motivated by the idea of owning a number, and are not afraid to step up to big challenges. You have a growth mindset and readily look for feedback on how to improve
• Cross-functional communicator: You communicate proactively and effectively, marshaling internal resources and external partners to keep tests running smoothly
• Bias to action: You’ll constantly try new growth ideas in this role; you have a bias to action and learning and will do whatever it takes to get your projects over the finish line
• Structured, data-driven problem-solving: you are able to analyze and design solutions to ambiguous problems in ambiguous environments. You have the ability to analyze data to uncover insights, in SQL or Excel, in order to optimize performance towards your goals
• Inbox 0 mindset: You have the ability to prioritize tasks effectively and handle multiple projects and timelines, ensuring everything is delivered on time and within scope
• Hackiness and creativity: You’re constantly generating new ideas and are eager to experiment

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a 40 mile radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.