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Digital Marketing, Manager [IC3 - IC4]



Marketing & Communications
Posted on Tuesday, April 9, 2024


Who we are

Our mission at Sourcegraph is to make it so that everyone can code, not just ~0.1% of the population. Our code graph powers Cody, the most powerful and accurate AI coding assistant, as well as our Code Search product, which helps devs explore their entire codebase and make large-scale migrations and security fixes. We’re building software that builds software, and in doing so we’re making devs more productive and preparing for a world where a lot more code gets written.

It’s an exciting time to join Sourcegraph. AI has taken over the world, and we’ve spent the last 10 years building infrastructure that’s integral to making AI generated code more powerful and accurate. Our customers include 4/5 FAANG companies, 4 of the top 10 banks, government organizations, Uber, Plaid, and many other companies building the software that pushes the world forward. We’ve raised $225M at a $2.625B valuation from a16z, Sequoia, Redpoint, Craft and others. We’re making ambitious bets on our future and we’re looking to hire exceptional people to join our team as we make Sourcegraph one of the biggest and most influential companies in the world.

Working hours

🌎 While we are an all-remote company and hire almost anywhere in the world, we have a preference for someone to reside in the following locations for this role. However, if you feel qualified, we welcome you to apply regardless of location.

Please note: This role will require travel up to 10%.

Preferred location:

  • Remote - United States or Canada (between PST - EST)

Why this job is exciting

Sourcegraph is currently in search of a Digital Marketer who possesses a strong affinity for creating meaningful digital experiences and campaigns that excite and engage our developer audience. This person will play a pivotal role in user acquisition, managing our website, and working with our digital marketing consultants. You will partner closely with demand generation and our PLG team to hit our user acquisition and retention goals. As an individual contributor, this role offers ample potential to build and lead a team as our Marketing organization continues to evolve and expand.

📅 Within one month, you will…

  • Improve key website metrics, including conversion rates, time on site, organic web conversions
  • Build a reporting framework for
  • Become familiar with our existing digital marketing campaigns and begin making optimizations and improvements

📅 Within three months, you will…

  • Have managed a complete website overhaul and hit initial website KPIs
  • Have increased acquisition and retention rates through digital ad campaigns, email marketing, and third party digital programs.

📅 Within six months, you will…

  • Have optimized a world-class developer-centric website
  • Optimized the digital marketing budget for 1) acquiring users and 2) generating leads who turn into pipeline for our sellers

📅 Within one year, you will…

  • Have developed a best-in-class digital marketing program measured on signups, PQLs, and contribution to marketing pipeline.

About you

  • Technology B2B Marketing (developer marketing is a plus), typically obtained in 7+ years, with at least 4 years of experience owning the execution and strategy behind digital marketing and digital presence.
  • MAP, email marketing, and Salesforce experience required (HubSpot knowledge is a plus)
  • Experience owning a corporate website and managing as a product owner within a PLG business.
  • Must possess excellent communication and organizational skills
  • Innovative thinker, creative problem solver and effective at managing multiple ongoing marketing programs in a fast-paced, fluid environment
  • Capable of breaking down silos and engaging cross-functional teams, including working with product, growth, sales, and design teams.
  • Experience owning a sizeable digital marketing budget, supporting a PLG motion, and managing a website is required.


📊 This job is an IC3 - IC4. You can read more about our job leveling philosophy in our Handbook.


💸 We pay you an above-average salary because we want to hire the best people who are fully focused on helping Sourcegraph succeed, not worried about paying bills. As an open and transparent company that values competitive compensation, our compensation ranges are visible to every single Sourcegraph teammate. To determine your salary, we use a number of market and data-driven salary sources, along with your location zone, and target the high-end of the range to ensure we’re always paying above market regardless of where you live in the world.

💰The target compensation for this role is: $106,800 USD - $157,147 USD (depending on level & location).

📈 In addition to our cash compensation, we offer equity (because when we succeed as a company, we want you to succeed, too) and generous perks & benefits.

Interview process

Below is the interview process you can expect for this role (you can read more about the types of interviews in our Handbook). It may look like a lot of steps, but rest assured that we move quickly and the steps are designed to help you get the information needed to determine if we’re the right fit for you… Interviewing is a two-way street, after all!

We expect the interview process to take 4.5 hours in total.

👋 Introduction Stage - we have initial conversations to get to know you better…

🧑‍💻 Team Interview Stage - we then delve into your experience in more depth and introduce you to members of the team…

🎉 Final Interview Stage - we move you to our final round, where you meet cross-functional partners and gain a better understanding of our business and values holistically…

  • [30m] Values
  • [30m] Leadership with co-founder
  • We check references and conduct your background check

Please note - you are welcome to request additional conversations with anyone you would like to meet, but didn’t get to meet during the interview process.

Not sure if this is you?

We want a diverse, global team, with a broad range of experience and perspectives. If this job sounds great, but you’re not sure if you qualify, apply anyway! We carefully consider every application, and will either move forward with you, find another team that might be a better fit, keep in touch for future opportunities, or thank you for your time.

Learn more about us

To create a product that serves the needs of all developers, we are building a diverse all-remote team that is distributed across the world. Sourcegraph is an equal opportunity workplace; we welcome people from all backgrounds and communities.

We provide competitive compensation and practical benefits to keep you happy and healthy so that you can do your best work.

Learn more about what it is like to work at Sourcegraph by reading our handbook.

We want to ensure Sourcegraph is an environment that suits your working style and empowers you to do your best work, so we are eager to answer any questions that you have about us at any point in the interview process.

Go back to the careers page for all open positions.

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