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Content Marketing Executive

Sweep

Sweep

Marketing & Communications
Paris, France
Posted on Thursday, June 27, 2024
Marketing · Paris

Content Marketing Executive

Want to use your energy and talent to tip the balance on climate change? Sweep is hiring an Content Marketing Executive, to help position Sweep as the leading sustainability data management platform

Sweep is hiring an Content Marketing Executive, to help position Sweep as the leading sustainability data management platform, and the best resource for climate, ESG and carbon accounting content.

Sweep maps climate and ESG data across an entire business to reduce carbon emissions, improve social and environmental performance, and create audit-ready reports to run the best sustainability programs.

Climate change is the defining issue of our time. By empowering companies with technology that helps manage their climate impact, we believe Sweep can make a meaningful contribution to a better future for all of us.

Ok, sounds promising. What will I be doing?

As a Content Marketing Executive, working under the guidance of the Senior Content Marketing Manager, you will write and distribute French language content which resonates with different segments of our target audience, across companies from SMEs to large enterprises, as well as financial organizations.

You’ll also be responsible for building an excellent relationship with the marketing team, adapting English language content, or suggesting French language content that should be adapted in English.

Your goal: to know your audience, study what makes them tick, click and get in touch with Sweep.

To be more specific, this includes:

1. French language content creation 📣

  • The creation of French-language blog posts on sustainability issues relevant to the French audience across businesses and finance
  • The creation of French-language ad copy content for our paid LinkedIn and Google campaigns
  • Ownership of the content across the French version of Sweep’s website, including French-language landing pages
  • Working with our PR Manager to create case studies and customer stories in French to be featured on our website and in social media
  • Working with the field marketing team to produce the editorial line for webinars and events, ensuring coherence with the ideas in our content and our brand messaging

2. Content Adaptations into French 🇫🇷

  • Working with the Senior Content Marketing Manager to translate and adapt all long form content, including our guides and whitepapers, from English into French, ensuring coherence with trends and conversations relevant to our French audience
  • Working with our Email Marketing Executive on the translation and adaptation of the French language newsletters to ensure relevance with our business and finance audiences.

    That sounds just right for me. What do I need to bring?

    Glad you asked. This is who we’re looking for:

    Qualifications 🏆

    • 3+ years experience in a French copywriting/content creation role
    • Background in journalism, communications, content marketing or related field
    • Excellent written French, with exemplary attention to detail
    • A strong level of English
    • Familiarity with B2B SaaS industry trends and best practices
    • Strong project management skills with the ability to manage multiple projects simultaneously
    • Solid understanding of digital marketing and content marketing principles
    • Experience using HubSpot and CMS platforms such as Wordpress would be an advantage

    Qualities 🧠

    • A writer and storyteller, passionate about creating engaging copy
    • A hands-on problem solver, self-motivated with a glass half-full attitude
    • Exceptional creative thinking
    • An entrepreneurial mind, ready to launch and fail and iterate
    • An empathetic team player who is great at building lasting relationships
    • Attuned to remote collaboration, using digital tools and meticulously documenting work
    • An expert communicator with a knack for breaking down complex topics

    Copy that. And what’s in it for me?

    You will be joining an exciting young business that has the humble ambition to change the world. With a proven track record in starting companies, we’re planning to hit the ground running and have an impact fast. Joining this journey right at the beginning allows you to really help shape our path.

    Our hybrid work model, with hiring focussed around our head offices in Paris, London and Montpellier, allows us to balance our personal and professional lives while staying connected and engaged with colleagues and clients.

    We’re big believers in creating successful businesses that are good for everyone, including society and the planet. That’s why we have a B Corporation status.

    We think this will be the ride of our lives. And maybe yours, too.

    Department
    Marketing
    Role
    Content & Social Media
    Locations
    Paris
    Yearly salary
    €40 - €50
    Employment type
    Full-time
    Contact Rosangela Talent Acquisition & People Success – People

    About SWEEP

    Sweep is a sustainability data management platform. Though our primary focus is on environmental action, Sweep supports clients with all ESG goals, including waste reduction, water usage, biodiversity impacts, social equity and transparency in governance.

    We’re building a business that’s good for everyone, including society and the planet. That’s why we have B-Corp status and are an entreprise à mission, with our own committee that helps us keep to our manifesto.

    We’re committed to building an inclusive company, with a diverse group of talented people who all feel valued, feel like themselves, and thrive.

    Founded in 2020
    Co-workers 120
    Marketing · Paris

    Content Marketing Executive

    Want to use your energy and talent to tip the balance on climate change? Sweep is hiring an Content Marketing Executive, to help position Sweep as the leading sustainability data management platform

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