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Sr. Product Marketing Manager

Marketing & Communications, Product
United States
Posted on Friday, February 9, 2024
Tackle is the leading solution built to help software companies generate revenue through a data-driven Cloud go-to-market (Cloud GTM). Our Platform and our team come together to help our customers identify the right buyers, grow cloud co-sell relationships, and transact efficiently at scale through AWS, Google Cloud, and Microsoft.
Tackle works with more than 500 software companies including Auth0, CrowdStrike, HashiCorp, Lacework, New Relic, Snyk, VMware, and many more at every stage—from companies scaling their go-to-market to the largest software companies in the world. We are venture backed by three of the world's top SaaS investors—a16z, Bessemer Venture Partners, and Coatue—to execute on our mission to positively transform the way that software is sold.
As a Sr. Product Marketing Manager at Tackle, you’ll have the opportunity to work cross-functionally between Marketing, Product, Engineering, Sales and Customer Success to drive product adoption and ensure alignment of our product story. Reporting to the VP, Product Marketing, this highly-visible role will be responsible for launching and promoting Tackle products through integrated marketing campaigns and coordinated sales enablement efforts.

What You'll Do:

  • Bring a passion for category creation and continuous marketing message iteration to help Tackle continue its category-creating leadership
  • Collaborate with product management and marketing leadership to develop product positioning and messaging that resonates with our buyer and user personas
  • Plan and execute product and feature launches, and manage the cross-functional implementation of the plan, utilizing multi-channel communication to make customers aware of these announcements and drive them to adopt new features
  • Contribute product and market expertise to content development across various platforms for Tackle (blogs, videos, website content, webinars, newsletters, etc.)
  • Partner with the sales and marketing teams to create and deliver successful product enablement programs and training, including assets such as sales decks, product datasheets, case studies, and ROI benefits
  • Assess the effectiveness of the internal and customer enablement programs that support Tackle products on an ongoing basis, and report back to the business on required changes
  • Deeply understand the current competitive landscape—stay on top of competitive moves and create tools to support go-to-market understanding
  • Bring customer insights to internal stakeholders by speaking with customers directly to understand how they use the Tackle Platform and what we could build that would delight them
  • Share a deep customer understanding of and love for data that will help Tackle build and refine the AI models we use to help our customers be successful with their Cloud GTM efforts

You Should Have:

  • 5+ years experience in product marketing for SaaS products
  • An understanding of the hyperscaler Cloud Providers’ (AWS, Microsoft, Google Cloud) business models and service offerings, as well as experience working with them is highly desirable.
  • A customer-centric lens on communicating product value, benefits, and features in a simple way to customers
  • Growth mindset: comfortable with undefined processes and experimentation; excited to work on new initiatives that fuel growth
  • Exceptional storytelling and communication skills with the ability to turn complex data, technology, and concepts into clear communications
  • The ability to execute with strong project management, prioritization, and influence skills
  • Confidence in and a love for collaborating cross-functionally
Full-time employees currently enjoy these amazing perks and benefits:
· Work remotely from anywhere within the US & Canada
· Competitive salary
· Equity package
· Health, dental and vision coverage
· Company off-site summits
· Monthly wellness reimbursement
· Internet and phone reimbursement
· $1000 home ergo/office set up
· Generous vacation plan & flexible work hours
· 401k + matching
· Technology tools to do your best work
· Company surprises and swag
· Awesome co-workers
Start with the customer - We succeed when our customers succeed. That's why every role at Tackle leads to the customer. We exist to support, guide, and empower our customers.
Explore and experiment - We are curious and creative at work, always looking for innovative ways to improve. We continuously iterate and push the boundaries of what's possible. Tackle is a safe place to try new things.
Learn and grow as a team - We seek and share knowledge across Tackle. We actively connect and collaborate with others. We welcome different perspectives and invite healthy debate.
Celebrate wellness - We value work-life harmony and personal well being. We share and appreciate stories of wellness every day. We are remote by design, so all Tacklers have the freedom to be their best selves.
Tackle together - We work openly and transparently at Tackle. We are caring, empathetic, and kind. Every Tackler plays a part in our welcoming, inclusive culture.
The Hiring Process:
We have a transparent and streamlined hiring process that can typically be completed in one to two weeks:
• Phone screen
• 3 additional video chat interviews (on occasion there may be opportunities for in-person interviews)
• Some positions may require a take home test or additional steps throughout the process (this will be communicated to the candidate)
We are a welcoming, diverse team with a wide range of backgrounds and experiences. We were born and built remote and welcome others who believe remote companies are the way companies will be built into the future. At this time, we can only accept applicants who reside within the United States and Canada. is proud to be an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation. Tackle makes hiring decisions solely based on qualifications, merit and business needs at the time. We hope to empower and support every individual and celebrate the diverse cultures, perspectives and experiences in our teams. Our Equal Opportunity policy applies to all employment practices within Tackle.