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Product Marketing Manager



Marketing & Communications, Product
Atlanta, GA, USA
Posted on Thursday, June 13, 2024

Upgrade is a fintech company that provides affordable and responsible credit, mobile banking, and payment products to everyday consumers. We were the fastest growing company in the Americas last year according to the Financial Times and Upgrade Card was the fastest growing credit card in America two years in a row. We have delivered over $25 billion in affordable and responsible credit to our 2.7M customers. The company is backed by some of the most prominent technology investors and was recently valued at $6.3B.

We have built an energizing, collaborative and inclusive culture where team members help each other, learn and innovate to move the company and its customers in the right direction, and own the outcome of their efforts.

Upgrade has been named a “Best Place to Work in the Bay Area” three years in a row, “Top Companies to work for in Arizona” and one of the "Best Engineering Department" awarded annually by Comparably. We've also received recognition for being a best company for Diversity, Women, Culture, and Veterans.

We are looking for new team members who get excited about designing and delivering new and better products to join a team of 1600 talented and dedicated professionals. Come work with us if you like to tackle big problems and make a meaningful difference in people's lives.

About the Role:

Upgrade is bringing to market a Home Improvement platform and product with a combined B2B and B2C approach. We are seeking a passionate and experienced Product Marketer to join our talented Marketing team as we grow this new line of business. You will play a critical role in driving the success of our Home Improvement product, working closely with our Home Improvement sales organization, Product Management team, and other Upgrade Marketing team members. You’ll have the opportunity to make an immediate impact managing the product release calendar, go-to-market strategy, training, and driving usage of product features for Upgrade’s Home Improvement platform. You’ll translate business strategy into tactical plans and be able to execute them yourself. You’ll partner closely with other stakeholders across Product, Marketing, Sales, Design, Legal, Compliance, Operations and other cross functional teams. You are willing to jump in and tackle a wide range of marketing needs like creating copy, collateral, and other communications material.

This role will be based in our San Francisco OR Atlanta office in a hybrid capacity two times per week.

What You’ll Do:

  • Define and execute go-to-market strategies and ensure organizational coordination for feature launches of our Home Improvement loans.
  • Develop compelling positioning and messaging for new features and experiences, and build the go-to-market strategy to drive adoption and engagement.
  • Own the transactional and lifecycle communication strategy for B2B and B2C customers, including onboarding materials and trigger-based notifications and journeys.
  • Generate high quality content for B2C and B2B customers including sales materials, customer-facing content, lifecycle marketing campaigns, and more.
  • Continuously track the performance of the platform and collaborate with Product and Sales team members to optimize and identify successes.
  • Aggregate and analyze customer feedback and conduct research to identify trends and product gaps, and develop actionable solutions like collateral and training to enable Sales to handle competitor objections.
  • Assist in developing a deeper understanding of contractor processes, including mapping the lifecycle of a contractor job and creating visualizations and collateral to align teams.

What We Look For:

  • 3-5 years of experience in B2B and B2C inproduct marketing or adjacent experience.
  • Proven experience managing product launches, determining product-market fit, and working cross-functionally with internal and external stakeholders.
  • A bias toward action, excellent communication skills, and the ability to simplify complex ideas.
  • Strong skils in developing messaging hierarchy, effective content strategy, and exceptional copywriting abilities.
  • Comfortable building new processes and tools from scratch based on business needs.
  • Ability to thrive in a fast-paced work environment. Proficiency in using marketing analytics tools such as Heap, Salesforce, and Tableau to identify data-driven action points.

Nice to Have:

  • Experience in fintech or payments a plus.

What We Offer You:

• Competitive salary and stock option plan
• 100% paid coverage of medical, dental and vision insurance
• Flexible PTO
• Opportunities for professional growth and development
• Paid parental leave
• Health & wellness initiatives

#BI-Hybrid #LI-Hybrid

For California residents: Upgrade's California Notice at Collection and Privacy Policy describes our practices regarding the collection, use, and disclosure of the personal information of job applicants.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.