Senior Business Analyst – Lifesciences CRM

Location: Europe || Travel up to [20–40%]

Position Overview

The Senior Business Analyst – Pharmaceutical is a pivotal client-facing role responsible for driving business transformation initiatives within leading pharmaceutical companies. This position requires deep expertise in EU regulatory frameworks and Data Privacy (GDPR), Cross border data transfer rules, and familiarity with global compliance standards such as 21 CFR part 11. The successful candidate will lead cross-functional teams in CRM implementations, business process reengineering, and regulatory compliance projects while leveraging insights from European pharmaceutical sales and market data.

Key Responsibilities

· · Lead requirements elicitation sessions with business and techno-functional stakeholders, ensuring thorough documentation and alignment with project objectives.

· Design and optimize business processes to enhance efficiency and compliance with GDPR, EFPIA transparency codes, EU Annex 11, and global standards like 21 CFR Part 11.

· Act as a functional lead for CRM solution design (preferably Veeva CRM or Dynamics 365), collaborating with IT and business teams to deliver scalable, compliant platforms.

· Ensure lawful handling of HCP/HCO data, consent management, and opt-out programs; analyze IQVIA and other market datasets to provide actionable insights.

· Coordinate User Acceptance Testing (UAT) and contribute to CSV/GxP validation deliverables (URS, RTM, UAT scripts) aligned with GAMP 5.

· Participate in RFP responses and client presentations, articulating solution value and compliance expertise.

· Stay updated on EU and global regulatory changes; proactively advise clients and internal teams.

· Foster cross-functional collaboration, acting as a bridge between business units and technical teams throughout the project lifecycle.

· · Bachelor’s degree in Business, Computer Science, Life Sciences, or related field.

· Minimum 10 years in client-facing roles within pharma, with 5+ years in CRM implementations (Veeva CRM or Dynamics 365 preferred).

· Strong knowledge of GDPR, EFPIA transparency, EU Annex 11, and global compliance standards (21 CFR Part 11, PDMA, Sunshine Act).

· Comprehensive knowledge of Europe pharmaceutical sales, market data, and data providers.

· Should have knowledge of commonly leveraged data by pharmaceutical companies in the US to optimize sales targeting, measure marketing ROI, ensure regulatory compliance, and drive strategic decision-making. Should have knowledge of data sets (most if not all) such as Prescription Sales Data, Prescriber-Level Data, Patient-Level Data (de-identified), Pharmacy Dispensing Data, Formulary Access Data, Hospital Sales Data, Physician Target Lists, Call & Sample Activity Data, Detailing Activity Data, Speaker Program Attendance Data, Promotional Spend Data, Digital Engagement Metrics (webinars, emails, websites), Social Media Engagement Data, KOL (Key Opinion Leader) Sales Force Alignment Data, Territory Performance Data, Account Management Data, CRM Interaction Data, HCP (Healthcare Professional) Segmentation Data, Compliance Monitoring Data, State-Level Marketing Restriction Data, Sunshine Act Reporting Data, Sample Distribution Data, ROI Analysis Data.

· Strong experience in business process reengineering and regulatory compliance projects.

· Exceptional communication skills, including the ability to convey complex functional and regulatory concepts to diverse audiences.

· Proficiency in requirements management, documentation, user story development, solution design, and UAT coordination.

Regulatory and Compliance Focused Requirements in EU

· GDPR & Data Privacy Compliance: Proven understanding of General Data Protection Regulation and its impact on CRM data handling, consent management, and customer profiling within pharmaceutical commercial operations.

· Pharma Promotion & Transparency Regulations: Familiarity with industry codes such as European Federation of Pharmaceutical Industries and Associations (EFPIA) disclosure and transparency requirements, including rules on HCP/HCO engagement and reporting.

· Electronic Records & Signature Controls: Working knowledge of controls aligned with EU Annex 11 and 21 CFR Part 11, ensuring electronic records, signatures, and audit trails in the CRM are compliant and validated.

· Regulatory Audit & Inspection Readiness: Experience gathering, structuring, and documenting functional and regulatory requirements to support audits, inspections, and traceability across CRM processes.

· Data Retention & Cross-Border Data Transfer Rules: Understanding of EU data localization, retention policies, and lawful transfer mechanisms to ensure CRM configurations align with local and cross-border compliance obligations.

• Paid Time Off
• Training & Development